15 Best Tools for Content Creators

Content creator, are you struggling to break through the noise? Wondering what tools could help you brainstorm, create, and promote your content faster?

Headshot of Postpone's founder, Grant McConnaughey.

Grant McConnaughey
Founder of Postpone

Contents

Are you a content creator who’s struggling to break through the noise? Or maybe you’re spending more time than you’d like brainstorming, designing, and editing posts that don’t perform?

With social media platforms more saturated than ever before, you need to take your creativity and efficiency to the highest possible level to stand out. 

But what does this really entail? It means you have to go beyond just crafting and publishing engaging content consistently, or ensuring that it plays well with ever-changing platform algorithms. You have to do it all at a scale that sometimes feels almost ridiculous, right?.

Luckily, there are tools that can help. Below are 15 of the absolutely best content creator tools to check out — complete with a breakdown of key features, pros, and cons

What Types of Tools Do Content Creators Need?

Social media schedulers

Social media calendar.

Ever feel like you're constantly racing against the clock to keep your social media feeds active? Social media schedulers are the solution you need — they allow you to plan your posts across multiple channels well in advance. 

Importantly, social media schedulers aren't just about saving time; they can also improve your results. By hitting your peak audience times every day without being glued to your computer or phone, these content creator tools help you build consistency that keeps your audience engaged. 

Brainstorming and research tools

Brainstorming and research tools for content creators.

Brainstorming and research tools can get your creative juices flowing while anchoring your content in topics that your audiences care about.

The result? You ensure that everything you post successfully captures attention, encourages engagement, and builds trust.

Content creation tools

AI content creation tools for content creators.

Wondering how top creators seem to churn out high-quality content effortlessly? The secret lies in the tools they use to enhance their creative output. 

This category includes different software — some AI-powered! — that helps you create and edit images and videos. Whether you're polishing up a tutorial video or designing a catchy infographic, these content creator tools can reduce hours of work to just a few clicks. 

Project management tools

Project management tool for content creators.

Source: Monday.com

If you’re feeling overwhelmed by the chaos of managing multiple content projects, you’re not alone. Luckily, project management tools are here to bring order to the madness. 

From setting deadlines to assigning tasks, these content creator tools ensure that nothing falls through the cracks — especially important if you’re juggling different media types or collaborating with designers, writers, or marketers. 

Social media analytics tools 

Social media analytics.

Ever posted content and wondered why it didn't perform as expected? Social media analytics tools can provide answers.

These solutions shed light on what’s working and what’s not by tracking engagement rates, audience demographics, and overall content effectiveness. Use this data to tweak your strategy and future content. 

Best Social Media Schedulers for Content Creators

Postpone

Postpone, best tool for content creators.

Struggling to keep up with the optimal posting times for each social media platform? Or perhaps the grind of manually syncing your publishing schedule is starting to take its toll?

Postpone is here to come to the rescue — it’s the world’s first social media scheduler crafted specifically for image and video content creators. Postpone (full disclaimer: this is my tool) makes it a breeze to schedule posts across various platforms, from social media mainstays like Instagram to niche platforms like Bluesky and Mastodon.

Long story short, in just a few clicks, Postpone ensures your content reaches your audience when and where it matters most.

Top features

  • Bulk scheduling: Line up content across multiple platforms in just a few clicks. 
  • AI capabilities: Postpone’s AI assistant can help you create engaging titles, captions, and posts. 
  • Content library: Easily upload, store, and edit images, videos, and GIFs.
  • Powerful analytics: Track post performance, discover top content, and pinpoint the best times for posting.
  • DM automation: Maintain engagement with followers without manual effort.

Pros

  • Supported platforms: With Postpone, you can schedule your content to nine platforms (with more coming soon), including Reddit, Instagram, X (formerly Twitter), and TikTok. 
  • Robust features: From scheduling to researching best posting times, Postpone simplifies all the tedious tasks that can bog down content creators. 
  • Integrated content and image editing features: Streamlines the process from creation to publication without extra tools. 
  • Affordability: Get started with Postpone for free! With a free plan, you can connect two social accounts. 

Cons

  • Integrations: Postpone is still expanding and evolving, which means its integration options aren't as extensive as those offered by larger platforms. (However, the platform does offer a handy Zapier integration, so content creators can easily create custom automations). 

Best for

Postpone is one of the best tools for content creators eager to amplify their reach, dial up engagement, and seamlessly manage multiple channels. If you’re tired of juggling the logistics of posting and want to focus on what really matters — creating killer content that resonates with your audience — Postpone is a must-have. 

Try Postpone for free.

Best Brainstorming and Research Tools for Content Creators

Miro

Miro.

Sometimes, it’s easier to visualize your ideas rather than simply jotting them down. Here’s where Miro comes in — it’s a visual collaboration platform that supports fluid, creative processes. Whether you're plotting out your next series of Instagram posts, organizing a YouTube video timeline, or grouping thematic content for your blog, you can use Miro to bring your ideas to life. 

Top features

  • Interactive templates: Jumpstart your creative process with customizable templates and digital whiteboards with features like mind maps, flowcharts, and sticky notes. 
  • Collaboration features: Collaborating with other creators or your support team? Miro keeps everyone in sync, no matter where they are.

Pros

  • Unlimited creative space: With Miro, your ideas aren’t confined by physical space. Sketch, draw, and map out even your most complex projects.
  • User-friendly interface: Easy to use from the get-go, Miro helps you transform thoughts into plans without a steep learning curve.

Cons

  • Custom template limitations: Only template owners can edit their custom templates, which can limit workflow efficiency when collaborating. 

Best for

Miro is one of the best tools for content creators who thrive on visual planning and collaboration — from mapping out content calendars to brainstorming with a design team. 

Google Trends

Google Trends.

Sure, you can spend hours scouring the Internet to uncover what’s trending or what your audience might be interested in, but why would you waste that precious time when you have Google Trends at your disposal? 

In just a few clicks, content creators can uncover the popularity of specific search terms across different regions and languages over time. By providing real-time data on what the world is searching for, Google Trend helps you align your content with hot topics. 

Top features

  • Real-time data analysis: Track search term popularity in real-time to get a pulse on the latest trends.
  • Geographical insights: Break down interest by region to tailor your content to specific audiences.

Pros

  • Informed content strategy: Google Trends arms content creators with data to develop content that resonates with current and emerging audience interests.
  • Easy to use: Its straightforward interface makes it accessible to everyone. 
  • Pricing: Good news: Google Trends is available for free. 

Cons

  • Data ambiguity: While Google Trends provides insights into search term popularity, it doesn't offer the exact volume of searches. 
  • Lack of specificity: The tool might not provide highly detailed data for very niche or new topics, which could be limiting for some specialized content creators.

Best for

Google Trends is one of the best tools for content creators looking to capture the zeitgeist, enhance their SEO strategies, and boost the relevance and reach of their content. 

AnswerThePublic

Answerthepublic.

Ever wondered what your audience is really curious about? Unlike Google Trends, which shows the popularity of search terms over time, AnswerThePublic generates a comprehensive visual map of questions and phrases associated with your keyword. In other words, it provides a goldmine of content ideas just waiting to be explored.

Top features

  • Search listening: AnswerThePublic captures real questions asked by netizens, providing direct insights into their needs and interests.
  • Visualization of data: The tool provides easy-to-understand visual representations (like search clouds) of data that can help you identify content opportunities quickly.

Pros

  • Rich content ideation: Use this tool to generate content ideas that are creative, highly relevant, and search-optimized.
  • User-friendly interface: The tool’s intuitive design makes it easy for anyone to navigate and derive insights.

Cons

  • Pricing: The free version offers limited searches, which isn’t great for those who need comprehensive, daily insights.
  • Overwhelming data: If you’re a new content creator trying to make sense of what your audience is looking for, you might find the data overwhelming and need time to learn how to make it actionable.

Best for

AnswerThePublic is ideal for content creators who want to answer the exact questions their audience is asking.

Best AI Content Creation Tools for Content Creators

Lumen5

Lumen5.

Video production is daunting for any content creator — luckily, Lumen5 simplifies the process of creating professional-quality videos into something as easy as building a slide deck. The tool uses AI to handle the heavy lifting, turning text and ideas into videos.

Top features

  • AI-driven content creation: The app automatically converts text into engaging video content, complete with voiceovers and background music.
  • User-friendly interface: Its drag-and-drop functionality makes video creation accessible to everyone — no previous video production experience needed. 
  • Branded templates: Users can access a range of templates that can be customized to maintain consistency. 

Pros

  • Highly accessible: The app is super easy to use, even for beginners. 
  • Pricing: Say goodbye to expensive traditional video production and hello to a budget-friendly option. 
  • Versatile templates: Whether your content is light-hearted and fun or serious and informative, Lumen5 provides different templates to match your style and content needs.

Cons

  • Limited customization options: While Lumen5 offers ease of use, it sometimes lacks the depth of customization that more advanced users might require, such as fine-tuning video transitions, adjusting individual audio tracks, or adding complex animations.
  • Generic AI selections: The AI may select generic images or clips that might not always align perfectly with your content

Best for

Lumen5 is one of the best content creation tools, especially if you’re sitting on a trove of written content and want to quickly convert it into visually engaging videos. 

Canva

Canva, a design tool for content creators.

Canva has completely revolutionized the design world since it exploded onto the scene in 2013, replacing the complexity of Photoshop and Illustrator. While everyone’s familiar with Canva’s easy-to-use design templates and massive image library, the platform’s new AI suite, Magic Studio, takes creative automation to the next level.

Top features

  • AI text generator: Canva can transform prompts and rough first drafts into polished text for social media descriptions, bio captions, and video titles. 
  • AI design tool: Instantly create custom, professional presentations, videos, or social posts by simply adding a description or uploading your media. 
  • Resizing tool: Use AI to quickly resize your designs for different social media platforms. 

Pros

  • Seamless integration: Keep all your design needs in one platform rather than switching between different software.
  • Ease of use: Canva’s tools are designed for novice content creators, making it possible to achieve professional-looking results without needing an art degree. 

Cons

  • Generic AI results: While Canva’s AI features offer convenience, they might produce somewhat generic results that require additional tinkering. 

Best for

Canva is high on the list of best content creation tools, especially for those who need a powerful, all-in-one design tool that empowers them to quickly create visually stunning content. 

remove.BG

Remove.BG.

As a content creator, there are plenty of reasons you might need to strip away a background: product shots, composite images, or creating standout graphics for web use. remove.BG is one of the better-known tools for automated image background removal — no need for painstakingly using the lasso tool in Photoshop.

Top features

  • Speed and simplicity: The tool removes backgrounds from images in just a few seconds. 
  • Batch processing: Have large volumes of images that need backgrounds removed? remove.BG can handle that for you. 
  • AI precision: Its AI can detect intricate details like hair or color contamination. 

Pros

  • Efficiency: Enjoy significantly reduced time and effort for high-quality photo edits. 

Cons

  • Subscription cost: Some users complain that the subscription plan is expensive compared to its competitors. 

Best for

remove.BG is one of the best tools for content creators who frequently need to focus on specific elements of an image without the technical hassle of traditional photo editing.

Best Photo Tools for Content Creators

A Color Story

A color story.

A Color Story may not sound like an app name, but it’s a tool beloved by content creators looking for professional-grade photo edits. Designed by influencers with the needs of other content creators in mind, A Color Story offers filters, effects, and advanced coloring tools for making your visual content pop without the hassle.

Top features

  • Extensive filter collection: Choose from over 300 filters to find the perfect mood for your photos.
  • Movable effects: Enjoy over 100 effects that you can position and tweak. 
  • Advanced coloring tools: Fine-tune the hues and saturation to get your colors just right. 
  • Grid planning feature: Plan and preview your Instagram feed within the app, ensuring your social media aesthetic is cohesive and compelling.

Pros

  • Diverse creative options: Whether your aesthetic is bright and bold or subtle and subdued, there’s a filter or effect to match your style.
  • User experience: The app prioritizes simplicity, allowing for quick learning and easy use.

Cons

  • Limited free version: The free version offers restricted access, which might limit new users exploring the app’s full potential.
  • Template inflexibility: Some users find the templates and effects somewhat restrictive for more customized or specific creative needs.

Best for

A Color Story is one of the top social media content creation tools out there, especially if you’re looking to jazz up a casual snapshot or build a curated Instagram feed without paying big bucks for professional photo editing software. 

Unsplash

Unsplash.

As a content creator, there are countless times you might find yourself in need of high-quality stock images — whether it’s to enhance a blog post, add life to a social media campaign, or give your website a visual uplift. 

But let's be real: photos from Getty, iStock, and similar sources can be pricey, and those costs can quickly add up. Enter Unsplash, a game-changer in the world of stock photography, offering stunning, royalty-free images at absolutely no cost.

Top features

  • Extensive library: Unsplash boasts a collection of over five million high-resolution images contributed by photographers worldwide.
  • Easy navigation: Find what you need quickly with well-organized categories.
  • License-free: All photos are free to download and use commercially without the need for attribution (though it’s appreciated!) 

Pros

  • Pricing: Photos from Unsplash are completely free to use. 
  • High quality: The platform offers professionally shot photos that can compete with paid stock photo services in terms of quality.
  • Versatility: Find photos on nearly every subject. 

Cons

  • Generic nature: While there's a large selection, some images may lack the unique or specific character some content creators require.
  • Overuse: Popular images can become ubiquitous, which might reduce their impact in highly competitive niches.

Best for

Whether you’re spicing up a blog or just need beautiful visuals for your next YouTube video, Unsplash is one of the best tools for content creators looking for high-quality images without the hefty price tag. 

Best Video Tools for Content Creators

CapCut

Capcut.

Launched in 2020 by ByteDance (the powerhouse behind TikTok), CapCut has become a fan favorite for short-form video editing. With music, transitions, and other dynamic visual effects, CapCut helps you spice up your content to hook in your followers. 

Top features

  • AI-powered auto subtitles: CapCut can automatically generate subtitles in multiple languages. 
  • Background removal: You can easily remove backgrounds, perfect for green screen effects and layering different visual elements.
  • Advanced color correction: Beyond bumping up the brightness, you can use CapCut’s sophisticated color tuning tools to enhance visual depth. 
  • Aspect ratio optimization: Easily resize your videos for different platforms. 
  • Rich font library: Enjoy a massive selection of fonts and text animations. 

Pros

  • User-friendliness: CapCut features a drag-and-drop interface that simplifies video editing, making it accessible for both beginners and professionals.
  • Cost-effective: The free version of CapCut comes with robust features, making it an accessible choice for creators at all levels looking to produce high-quality content on a budget.

Cons

  • Privacy concerns: Some users have raised issues regarding the app's requirement for extensive access to photo libraries. 

Best for

When it comes to the best content creation tools, CapCut is at the top of the list for those seeking an editing tool for producing high-quality Reels, TikToks, and Stories without the headache of complex software setups. 

Mojo

Mojo.

Used by over 30 million people worldwide, Mojo is a mobile-only video editor that can turn everyday snapshots and video clips into professional-looking visuals. It’s an all-in-one video editor with comprehensive editing capabilities, including trimming and adding transitions, music, text, and animations.

Top features

  • Extensive template library: Access over 500 animated templates for a variety of industries and content themes.
  • Trending sounds: Add the latest viral tracks from Instagram and TikTok to your videos. 

Pros

  • User-friendliness: Mojo's interface is super simple, so even the newest content creators can easily make professional-grade videos. 
  • Continuous innovation: Mojo regularly adds new templates and features to ensure its users’ content remains fresh and in tune with the latest trends.

Cons

  • Pricing: While Mojo offers a broad range of features, its pricing is slightly higher compared to other video editing tools. 

Best for

Mojo is particularly useful for content creators looking to engage followers with trendy Reels, captivating TikToks, or compelling Stories — all while doing so with efficiency and style. 

Best Project Management Tools for Content Creators

Trello

Trello for project management for content creators.

Trello has become a staple in content creators’ toolboxes thanks to its intuitive, card-based system that simplifies project management. Ideal for mapping out blog posts, scheduling video shoots, and orchestrating campaign releases, Trello offers a visual and flexible solution to managing your upcoming content. 

Top features

  • Card-based system: Content creators can create cards for different tasks, notes, projects, shared files, or deadlines. 
  • Customizable boards: By tailoring boards according to specific project needs, you can easily manage workflows and stay organized. 
  • Automation: Trello’s built-in automation tool, Butler, helps automate common tasks and reduce repetitive work. 

Pros

  • Flexibility: Whether you’re planning a multi-part series or adjusting campaign timelines, you can easily customize Trello to fit your project and workflows.
  • Enhanced collaboration: Coordinating with guest bloggers, designers, or other contributors? Use Trello to keep everyone on the same page. 

Cons

  • Scalability issues: While Trello works wonderfully for smaller projects, it can become cumbersome when dealing with highly complex projects. While this won’t be a problem for most content creators who are just starting out, scaling up might require more robust solutions.

Best for

While it’s not explicitly a social media content creation tool, Trello is ideal for content creators who need to keep multiple plates spinning simultaneously — especially if you’re working on more complex projects beyond posting a simple image, video, or blog post. 

Asana

Asana to plan and execute content.

Like Trello, Asana is all about keeping your creative projects on track. It's a project management tool that’s particularly powerful for content creators who manage multiple content streams and need to keep tabs on deadlines, workflows, and collaborations.

Top features

  • Comprehensive task management: Users can create tasks, set deadlines, and monitor progress all in one place.
  • Project timelines: Visual timelines make it easy to see how tasks line up and overlap, helping you better manage your schedule and to-do list. 

Pros

  • Enhanced collaboration: Asana turns your project management into a smooth collaborative journey, perfect for content creators who need to keep writers, editors, designers, and other stakeholders in sync. 
  • User-friendly interface: Navigate through tasks, deadlines, and details with an interface designed to keep your creative projects organized without being too overwhelming. 

Cons

  • Pricing: Asana offers a free tier, but the premium versions are not cheap for those needing more advanced features.

Best for

Asana is one of the top content creator tools when it comes to leveling up your content calendars beyond a simple spreadsheet. It’s a fantastic tool for boosting productivity and keeping your creative projects organized, especially for complex tasks like coordinating multimedia productions. 

Best Social Media Analytics Tools for Content Creators

Shield Analytics

Shield Analytics for LinkedIn

Struggling to get traction on your LinkedIn content? Shield Analytics is an analytics tool designed specifically to uncover your LinkedIn performance so you can double down on what’s working and nix the content types that aren’t getting any attention. 

Top features

  • Comprehensive engagement tracking: Keep a pulse on likes, views, comments, and shares to understand content performance across the board.
  • Advanced content analysis: Discover which content types garner the most interaction, and use these insights to revamp your strategy.

Pros

  • Holistic social KPIs: Go beyond surface-level metrics to gain a granular understanding of your LinkedIn activity and its impact on your growth and engagement.
  • User-centric design: Enjoy an intuitive interface that demystifies data analysis. 

Cons

  • Initial setup complexity: Some users find the onboarding process more complicated than expected, requiring customer support intervention.
  • Limited free features: Access to Shield Analytics’ most powerful tools and insights requires a paid plan, which may not fit every budget.

Best for

Shield Analytics is one of the best tools for content creators specifically when it comes to LinkedIn analytics. However, if your content spans multiple platforms, you might find Shield Analytics limiting — a more comprehensive analytics solution that covers all bases might be the better choice to ensure you're not missing any part of the story. 

Postpone Analytics

Postpone Analytics for content creators.

Earlier in this guide, we touched on Postpone's fantastic scheduling capabilities, but its analytics feature deserves a spot on this list as well. Postpone’s analytics provide deep, actionable insights into social media performance — so you can take your engagement across platforms to the next level. 

Top features

  • Comprehensive engagement tracking: Effortlessly keep an eye on likes, views, comments, and more. 
  • In-depth content analysis: Learn which types of content drive the most engagement and use those insights to shape your future strategies.
  • Visual data reports: Easy-to-read charts and graphs display key performance indicators, from follower growth to subscriber counts, making it simple to track your progress over time.

Pros

  • Detailed insights: Dive deep into your analytics to see more than just the basics — track follower growth, spot engagement trends, and perform side-by-side comparisons over time.
  • User-friendly interface: Not a fan of complex data? No problem. Postpone's intuitive dashboard makes it easy for anyone to derive meaningful insights without getting overwhelmed by numbers.

Cons

  • Limited features in free plan: The free version of Postpone is robust, but unlocking the full power of advanced analytics features requires an upgrade to a paid plan.

Best for

Postpone’s analytics feature is tailor-made for content creators who are not just serious about posting, but also maximizing the impact of their content. By turning data into actionable strategies, this tool helps you navigate complex numbers with precision and ease. In other words, it’s a must-have addition to your digital toolkit.

Final Thoughts

Unlocking success as a content creator means focusing on creativity, not getting bogged down with mundane tasks. These best content creator tools are designed to automate the repetitive, organize the chaotic, and amplify your content's reach — ensuring you work smarter, not harder. 

Ready to simplify your content creator journey? Try Postpone for free today!

Ready to grow your audience on social media?

Social media is changing quickly. New platforms, new capabilities, new names.

Grow your audience with the #1 social media scheduling and analytics tool for creators, brands, and agencies.

Sign up for Postpone

Sign up for Postpone today

Stop wasting time & start growing your audience

Supercharge your social media presence - Save time, gain insights, and skyrocket engagement with Postpone.