--- title: "About Postpone: Our Story" canonical_url: "https://www.postpone.app/about-us" last_updated: "2026-10-05T18:13:22.429Z" meta: description: "How a Reddit scheduler started in 2020 grew to twelve platforms, and to more than 40,000 creators, agencies and brands who have signed up." "og:description": "How a Reddit scheduler started in 2020 grew to twelve platforms, and to more than 40,000 creators, agencies and brands who have signed up." "og:title": "About Postpone: Our Story" "twitter:description": "How a Reddit scheduler started in 2020 grew to twelve platforms, and to more than 40,000 creators, agencies and brands who have signed up." "twitter:title": "About Postpone: Our Story" --- # About Postpone How a Reddit Scheduler Grew Up Postpone began in 2020 as an answer to one small, stubborn problem. This is what happened next. 2020 ## A problem nobody was solving In January 2020, Grant McConnaughey was working at Zapier and could not stop thinking about one gap. Reddit had more than 100 million people on it every month and millions of creators sharing their work there, yet not one of the big social media schedulers would touch it. So Reddit creators did it by hand. They posted whenever they could, not when their communities were actually awake, and they had no real way to tell which posts were working. Grant started building on nights and weekends, and the pandemic gave him more of both than he expected. About ten weeks later, the first version of Postpone was live: schedule a post to any subreddit, at the hour that community was most active, and see how it did afterwards. That summer, the first customer paid $8 a month. It was proof that the problem was real. 2021 ## Growing the slow way Postpone spent the next two years on nights and weekends, getting better one update at a time and always focused on Reddit: better timing, better analytics, and tools to uncover which posts and which communities were really working for each creator. It was never loud about it. It just kept being useful to the people who found it. 2022 ## Going all in By autumn 2022, Postpone had outgrown evenings. In October, Grant left Zapier to work on it full-time, and a month later Postpone joined [TinySeed](https://www.tinyseed.com/), an accelerator for bootstrapped software companies. For the first time, Postpone had someone’s whole attention, and it showed. ![Postpone founder Grant McConnaughey sitting at a desk and smiling.](https://www.postpone.app/_vercel/image?url=%2Fimages%2Fabout%2Fgrant-portrait.jpg&w=1024&q=78) *Grant McConnaughey, founder of Postpone.* 2023 ## Beyond Reddit Spring 2023 brought the scare every Reddit tool remembers. Reddit changed its API pricing, and many of the apps people loved shut down. Postpone came through it, and came out certain of one thing: the creators who trusted it were on more than one platform, and it was time to follow them. In June, Postpone added X, Instagram and TikTok, alongside a [content library](https://www.postpone.app/features/content-library) to keep every image and video in one place. It was the first step off Reddit, and a bigger one than it looked. 2024 ## Everywhere at once Bluesky arrived in January. Tumblr, Mastodon and YouTube Shorts followed within weeks, then Facebook, Threads, Pinterest and LinkedIn, and by the autumn Postpone reached twelve platforms. In June, a new [scheduler](https://www.postpone.app/features/social-media-scheduler) made it possible to write a post once and send it to all of them. An AI assistant arrived to help with titles, captions and replies, agencies got their own tools for managing client accounts, and in October a new [inbox](https://www.postpone.app/features/social-inbox) brought every comment and message into one place. 2025 ## In your pocket, and in the numbers In March, Postpone launched its mobile app for [iPhone](https://apps.apple.com/us/app/postpone-social-media-manager/id6741810251) and [Android](https://play.google.com/store/apps/details?id=app.postpone), so a post could be scheduled and published from anywhere, not just from a desk. [Analytics](https://www.postpone.app/features/analytics) grew up too: every account side by side, every post with its own numbers, and engagement rates to show what was really landing. In the autumn, developers got an all new home for the [Postpone API](https://developers.postpone.app). 2026 ## Working with your team, and with your AI Postpone learned to work the way teams do. [Feeds](https://www.postpone.app/features/social-media-automation) turn a blog, a newsletter or a podcast into posts on their own, and [approvals](https://www.postpone.app/features/teams-and-collaboration) and a client portal let agencies and their clients sign off before anything goes out. In July, Postpone connected to the [AI assistants people already use](https://www.postpone.app/features/ai-social-media-manager). Claude, ChatGPT and others can now read the calendar, draft posts and schedule them, in the same conversation where the idea came up. Today ## Still the same idea More than 40,000 creators, agencies and brands have signed up for Postpone. It is still built in Madison, Wisconsin, and the idea is still the one from 2020: help people who make things find the audience for them, without living inside a dozen apps to do it. ## Hear the story - [Startups for the Rest of Us, episode 693**Grant on building Postpone, with Rob Walling**](https://www.startupsfortherestofus.com/episodes/episode-693-building-a-mid-six-figure-saas-in-less-than-3-years) ## Say hello For press, partnerships, or just to tell us what you are making, write to [hello@postpone.app](mailto:hello@postpone.app)