11 Best Social Media Scheduling Tools to Promote Your Content

Discover the 11 best social media schedulers to help you promote content more effectively and scale social media campaigns with ease.

Headshot of Postpone's founder, Grant McConnaughey.

Grant McConnaughey
Founder of Postpone

Contents

Looking for the best social media scheduler to help you amplify your content? 

Wondering what tool could help you quickly publish content across all social media networks and grow your audience?

In this guide, we’re evaluating the 11 absolute best social media scheduling tools to figure out which one is ideal for you, a content creator. 

But there are a few things we need to cover beforehand…

First, what are social media schedulers, actually?

Audience reach…

Engagement…

Visibility…

It’s practically impossible to do what you do without increasing reach. And THAT is equally impossible to do it without social media.

The problem? Managing all those networks - TikTok, Instagram, Twitter, Reddit, YouTube, and many more - is just not possible. 

Not by hand, anyway. 

I mean, you could do it. But let’s be honest, it’d take so long that you’d probably have little time left to do what really matters - Create content. 

(Not to mention, being able to plan and evaluate your strategy over time, and so on...)

For that, you need to streamline and scale your social media efforts, and that’s where social media scheduling tools come in.

So, when we talk about social media schedulers, we mean tools that help plan, create, and schedule social media content in advance. 

A side note - This is, probably, why you can also hear people referring to these tools as social media calendars. The ability to plan social media content on a virtual calendar isn’t the only feature of scheduling tools. But it certainly is one of the primary ones.

It looks like this....

Social media calendar.
(Social media calendar in Postpone)

Note how the calendar gives you a quick overview of content you have scheduled across all supported social media platforms. 

What’s more, many tools, like Postpone, for example, will automatically recommend the best time to post per each network. This way, you can have all your content going live exactly when that specific audience is online. 

But being able to plan and schedule social media content isn’t the only thing you can do with schedulers. 

So, let’s cover what features you, a content creator, should expect in a social media scheduler.

The core functionality of social media scheduling tools

Social calendar

Well, we’ve already covered the social calendar - A capability that allows you to plan and schedule all social media posts in advance. 

Support for multiple social media networks

Very few social media schedulers these days focus on a single network. There are still some that do. In fact, Postpone started as a single network scheduler, too

That said, these days, most such tools would allow you to schedule content across several social media platforms.

PRO TIP: While most social media scheduling tools would support the big platforms - X, Instagram, or TikTok, only some focus on the emerging ones, like Mastodon or Bluesky. Therefore, when selecting the tool, review whether it supports the networks where your audience hangs out the most. 

For example, Postpone supports eight social media platforms, and you get to connect to the ones you use right after signing up.

Social media networks a social media scheduling tool supports.

Content library

You know, a social calendar may seem like the heart and soul of a social media scheduling tool. But in reality, there is another, much more powerful feature - the content library. 

Content Library is where your social media content - images, videos, gifs, and more - lives before you publish it. 

It’s where you store and organize all your assets and even keep track of the social media platforms you’ve submitted them to. 

 

Managing content library on social media.

Content Library (at least the one included in our tool, Postpone) is where you create and edit your content, too. 

You can enhance, crop, rotate, flip, mirror, blur your assets, apply filters and do much more to improve them before publication. 

Image enhancement options in a social media scheduler.

You can add watermarks to your images to protect your content. 

Add watermarks to social media images.

You can quickly organize your visuals, find them quickly, add to new posts, and more. 

Get the best app to plan, schedule, manage, and optimize your content on social media. 

  • Automate social media content promotion 
  • Get more followers
  • Grow your business

Try Postpone for free

Data and analytics

There is no other way to improve the performance of your posts than by knowing and then doubling down on what works. 

And how do you know what that is? Exactly, by reviewing data. 

Most social media schedulers provide you with insights and data to monitor and evaluate your content’s performance. You can see which posts engaged the audience the most, which ones rocked the social media algorithms, track likes, views, and comments, and more. 

Needless to say, over time, these stats become the absolute source of truth for new ideas and strategies to take campaigns further and further. 

Reddit post performance.

(Post views data in Postpone)

AI Capabilities

It’s hard to deny the impact of AI on our lives and work, including promoting content on social media. 

Granted, social media scheduling tools utilize AI in different ways. In some, AI helps create content. In others, plan the social calendar or analyze the data. 

But nonetheless, I think all social media scheduling tools these days include at least some AI-based features in their stacks. 

RECOMMENDED: Read how Postpone utilizes AI Assistant to help you create highly targeted content for various social media platforms. 

Engagement capabilities

The last core functionality I want to highlight is various audience engagement capabilities. 

Note I said various. That’s because, pretty much just like with AI, different tools include different features that help you engage the audience. 

These might be the ability to respond to public comments or private DMs, automating replies to fans, hashtag suggestions, and more.

Screenshot of Engagement's dashboard
(Buffer’s comment reply feature.)

But are these features really helpful to creators? 

Oh absolutely, although I admit that I am a little biased( I run a social media scheduling app, Postpone, after all). So instead of me answering this, let me hand this over to people you like - content creators - who use social media scheduling tools every day to promote their content and engage the audience. 

I post videos for my YouTube channel regularly.  With Postpone, I can manage growing my YouTube channel much easier. I also know when is the best time, so that's a double-bonus. Cool stuff; I'm a happy user! Cangar - YouTuber

Postpone has revamped the way I promote on Reddit. Postpone allows me to schedule uploads at the best times for each subreddit and has saved me hours of work. The analytics tools and scheduled posts are a game changer. I couldn't recommend this more highly! Poppy (content creator)

What do content creators use social media schedulers for?

The most obvious answer is to schedule social content. Duh!

But that greatly simplifies the impact of having a social media scheduler in your stack may have on your content promotion. That’s because there are, in fact, four main objectives that creators reach with these tools.

#1. Scaling content creation efforts

I suppose this one is pretty obvious. The social media scheduling platform means that you can quickly create content across all your social networks. 

  • You can speed up content creation, and quickly repurpose one piece of content across other networks. 
  • You can be more agile in your strategy, too. Using visual planning tools means that you can quickly spot potential issues and eliminate them across the entire campaign. 
  • Content library lets you edit the content right from the scheduler. No need to tweak the file elsewhere and reupload for publication. 

#2. Building and engaging the audience across all networks

Another no-brainer, I suppose. The scheduler quickly becomes your center of social media ops. This is where you promote content but also, engage and interact with your audience. 

And heck, in many cases you can automate that aspect of the process, too, and engage your followers on autopilot. 

#3. Scaling content promotion efforts

These days, we rarely promote content on just one platform. 

And that’s not easy. According to research, more than 45% of full-time content creators say the pressure to post everywhere causes burnout, followed by content fatigue at around 44%.

Social media schedulers reduce at least some of that pressure by allowing creators to repurpose content across all supported platforms quickly, often with the help of AI. 

As a result, creators can design their social media content once, and have it adjusted to relevant networks automatically. 

#4. Visualizing the strategy

I’ve already talked about the calendar, and I know that I said it’s not the absolute heart and soul of a scheduler (reminder, content library is.) But it doesn’t mean that it’s not a useful feature. 

In fact, being able to visualize the strategy into the future is one of the core objectives of using such tools. 

With the calendar, you can quickly see which content goes to which network and when. And you can even get the best time to post adjusted automatically for the highest engagement. 

With all that in mind, what are the best social media scheduling platforms for you to consider?

11 Absolutely Best Social Media Schedulers to Amplify Your Content

#1. Postpone - The world’s first social media scheduler built for content creators

Postpone - Best Social Media Scheduler.

Best for: Image and video content creators. 

Supported platforms: 

  • Reddit
  • X (formerly, Twitter)
  • Instagram
  • YouTube Shorts
  • TikTok
  • Bluesky
  • Mastodon
  • Tumblr

AI-powered content creation: Yes

Overview:

Postpone (disclaimer - this is my tool) is the world’s first social media scheduler built for image and video content creators. 

I built it with the sole intention of helping creators like you to effortlessly boost your social media efforts, put your content in front of hundreds of millions of social media users, and grow your audience. 

That’s why Postpone is packed full with features to help you achieve all those goals and more:

  • Social content calendar to plan your strategy visually.
  • Powerful content library where you can upload, store, and edit images, videos, and GIFs. 
  • Schedule content to eight social media platforms.
  • Customize your content for each platform, too. 
  • Bulk import posts from spreadsheets.
  • Smart rescheduling.
  • AI Assistant to generate title and content ideas, expand on your posts, create compelling content replies, and even fix spelling and grammar for you. 
  • Post data and analytics.
  • Built-in image editor to tweak and perfect your images before scheduling them for publication.
  • DM automation to automate follower engagement.
  • Bulk content upload from the apps you already use: Google Drive, Google Photos, Dropbox, Instagram, Flickr, Imgur, and more.
  • Privacy features: automatic removal of geolocation metadata, blurring faces on images, and more.

What makes Postpone unique?

I admit that I might sound a little biased but Postpone does include some features I built specifically for content creators, and I guess they deserve a mention:

  • Content Library that is, in fact, baked into everything in Postpone. Content Library supports editing content, organizing, getting content-level analytics, etc. It's one of the things we've really focused on for content creators. 
  • Support for emerging platforms that are valuable for content creators - Bluesky, Mastodon, etc. 
  • The inbox that allows you to engage with followers on social media.

Get the first social media scheduler built exclusively for content creators.

  • Automate social media content promotion 
  • Get more followers
  • Grow your business

Try Postpone for free

#2. Later

Later.

Best for: Brands, media companies, full-time content creators

Supported platforms:

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • Pinterest
  • X (formerly, Twitter)
  • YouTube

AI-powered: Yes

Overview:

Later is another powerful social media scheduler aiming to help you amplify content and expand reach. 

  • As any social media scheduling tool, Later allows you to plan content calendar in advance. 
  • It’s link in bio tool helps you create a fully customizable bio link for Instagram & TikTok bio and drive traffic from your profile.
  • And content creation tools let you do just that, put out more content easily. 

Worth to note - Later primarily focuses on larger, more established social media networks. It does support the obvious ones, TikTok, Instagram or X, but does not work with Reddit, BlueSky, or Mastodon. As a result, Later is a good choice for creators promoting their work on the major networks only.

But Later also features other components. 

Later Social helps creators get noticed by brands for collaborations, stay up to date on trends, and more. 

Later Influence let’s you collaborate with influencers better, from finding opportunities, managing campaigns, to performance analysis, and more. 

#3. Hootsuite

Hootsuite.

Best for: SMEs, social media teams, SMM agencies, influencers.

Supported platforms:

  • Instagram
  • Facebook
  • X (formerly, Twitter)
  • Pinterest
  • LinkedIn
  • YouTube
  • TikTok

AI-powered: Yes

Overview:

Hootsuite is, by far, one of the giants in the industry. This has it’s (many) benefits, fo course. Hootsuite offers a ridiculously robust feature-set, and (well, probably,) provides you with all the scheduling tools you need - from auto-posting, to bulk scheduling, and more. 

But just like Later, Hootsuite focuses their offering on brands and social media teams, rather than creators. It’s main target are small businesses, government agencies, SMM agencies, or nonprofit organizations, among others. 

That aside, the platform offers quite a selection of scheduling tools, from social calendar, AI-capabilites to speed up content creation, social listening, etc. 

#4. Buffer

Buffer.

Best for: SMEs, brands, agencies, content creators

Supported platforms: 

  • Facebook
  • Google Business
  • Instagram 
  • LinkedIn
  • Mastodon
  • Pinterest
  • Shopify
  • TikTok
  • X (formerly, Twitter)
  • YouTube

AI-powered: Yes

Overview:

Another giant of the industry, and perhaps one of the first social media post schedulers ever, Buffer is a brand known and used by many. 

Just like Hootsuite and Later, Buffer doesn’t target content creators specifically. In fact, it’s feature set seems a bit more relevant to SMEs, social media managers, social media marketers, or SMM agencies than creators. 

That said, the platform does offer robust scheduling options that could help you amplify your content on social media:

  • A content library to build a repository of assets to use in your social media posts
  • Support for an impressive number of social media platforms
  • AI support for creating content
  • Social calendar
  • Quick content repuprposing for other platforms
  • Content collaboration and content approval workflows, and more. 

#5. Sprout Social

SproutSocial.

Best for: Larger organizations, social media managers.

Supported platforms: 

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Threads
  • TikTok
  • X (formerly, Twitter)
  • YouTube

AI-powered: No

Overview:

Sprout Social aptly refers to its product as an all-in-one social media management platform, and that’s what it is. Aside from letting you schedule and manage the social calendar, organize assets with a content library, and measure the performance, Sprout Social also offers features to help you:

  • Gather intelligence to drive your social media strategies forward. From customer, competitor, to industry insights, Sprout Social lets you dive deep into the data to drive better decisions. 
  • Boost social media customer support programs, and even
  • Drive more sales opportunities with social. 

But a major part of the tool is a social media scheduler, offering all the options you’d expect from such a platform to help you amplify your content. 

#6. Sked Social

SkedSocial.

Best for: Brands, content creators, SMM agencies

Supported platforms: 

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • Google Business
  • X (formerly, Twitter)
  • YouTube
  • Pinterest
  • Snapchat
  • Threads

AI-powered: Yes

Overview:

Very much like Postpone, Sked Social started as a single platform scheduler. In Sked’s case, it was Instagram. The tool grew, however, and now supports ten social media platforms, allowing you to schedule and manage your content calendar and publishing there. 

  • Sked Social features an impressive visual planner to manage your entire strategy. 
  • Its AI capabilities will help you brainstorm and create content quicker. 
  • If you work with a team, Sked’s approval workflows will help you all publish content faster. 
  • Social media inbox will answer to DMs, comments and more. 
  • The Link in Bio tool will help you add custom link to TikTok and Instagram bio and drive traffic from your profile. 
  • And finally, data and analytics features will tell you exactly how well your content is performing. 

#7. SocialBee

SocialBee.

Best for: Brands, creators

Support platforms: 

  • Facebook
  • Instagram
  • LinkedIn
  • X (formerly, Twitter)
  • Pinterest
  • YouTube
  • TikTok
  • Google Business

AI-powered: Yes

Overview:

SocialBee is another social media scheduling tool that you can use to amplify your content, grow following, and boost your business. 

The platform offers everything you’d expect from such a tool, from AI-based content creation, social calendar, bulk scheduling, to AI-powered scheduling. 

One stand-out feature SocialBee offers is the ability to recycle evergreen content but keeping it fresh at the same time by using post variations. 

The tool also lets you group your content based on usage, meaning that you can have a clear view of how your content performs across different categories. 

#8. Pally

Pally.

Best for: Creators, brands, and agencies.

Supported networks: 

  • Instagram
  • Facebook
  • X (formerly, Twitter)
  • LinkedIn
  • Google Business
  • Pinterest
  • TikTok

AI-powered content creation: No

Overview:

At first sight, Pally might seem like a younger brother of many tools I’ve featured in this guide but don’t let that deceive you. Pally is in fact a fully grown social media scheduler.

  • It supports all the major networks. 
  • It offers everything you need to schedule your content on social media - social calendar, folders to organize your content, hashtag suggestions, you name it. 
  • It has built-in analytics and let’s you get a feel for how well your content performs. 
  • The Inbox feature lets you reply to comments, DMs, and more. 

#9. Iconosquare

Iconosquare.

Best for: Creators and social media marketers

Supported platforms:

  • Instagram
  • Facebook
  • X (formerly, Twitter)
  • LinkedIn
  • TikTok

AI-powered: Yes

Overview:

Iconosquare is by far the only tool on my list that doesn’t list social media scheduling as its core feature. Now, don’t get me wrong, the tool still allows you to schedule the social calendar. But it focuses more on data, analytics, and management of your social media accounts. 

  • And so, with Iconosquare, you can track the performance of your content. Its dashboard delivers all the key metrics that you need to continuously optimize social media campaigns. 
  • The tool also features robust reporting capabilities to help you export and communicate social media performance to other stakeholders. 
  • The social media calendar, well, lets you schedule content ahead of time, 
  • Listening tool lets you monitor social media for mentions of your brand and more. 

#10. Metricool

Metricool.

Best for: Social media managers

Supported platforms: 

  • Instagram
  • TikTok
  • YouTube
  • X (formerly, Twitter)
  • Twitch
  • Google Business
  • Facebook
  • Pinterest
  • LinkedIn

AI-powered? Yes

Overview:

Metricool is another social media management tool I wanted to show you. It’s feature-set goes far beyond just scheduling content, although Metricool does that wonderfully well, too. It allows you to manage multiple profiles, schedule your content, and save time on managing your strategy. 

But the platform does much more than this, although, it’s fair to say that many of these additional features aim at social media managers, than creators. But still, if you’re looking to run reports on Looker studio, analyze the competition, or produce and manage social media content in a team, Metricool might be a good choice for you. 

#11. MeetEdgar

MeetEdgar.

Best for: SMEs, social media managers

Supported platforms: 

  • Instagram
  • TikTok
  • Facebook 
  • X/Twitter
  • Pinterest
  • LinkedIn
  • Google Business

AI-powered? Yes

Overview:

MeetEdgar is a slightly different type of a social media scheduler. Instead of focusing on scheduling new content, MeetEdgar lets you continuously breathe new life into your evergreen posts - Ones that are relevant and valuable long after initial publication. 

MeetEdgar can republish and reshare your most valuable, evergreen content, and keep your social media queue busy with valuable information. 

Naturally, you can schedule normal posts with MeetEdgar, too, and even use its AI to help you create new content. 

But if you’re looking for a way to keep old and super important content live, MeetEdgar is an ideal option.

And there you have it…

Eleven of the absolutely best social media scheduling tools for creators. Each of these tools offers incredible functionality to help you amplify your content, engage the audience, and grow the following. 

And so, what’s left for you to do is to check them out more carefully, and test tools that best match your preferences. 

Good luck!

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