---
title: "Free Reddit UTM Builder - Create Campaign Tracking URLs | Postpone"
canonical_url: "https://www.postpone.app/tools/reddit-utm-builder"
last_updated: "2026-10-08T07:17:10.063Z"
meta:
  description: "Build UTM tracking URLs for your Reddit marketing campaigns. Free tool to generate and track Reddit campaign URLs in Google Analytics."
  keywords: "reddit utm builder, reddit campaign tracking, reddit utm parameters, reddit utm link"
  "og:description": "Build UTM tracking URLs for your Reddit marketing campaigns. Free tool to generate and track Reddit campaign URLs in Google Analytics."
  "og:title": "Free Reddit UTM Builder - Create Campaign Tracking URLs - Postpone"
  "twitter:description": "Build UTM tracking URLs for your Reddit marketing campaigns. Free tool to generate and track Reddit campaign URLs in Google Analytics."
  "twitter:title": "Free Reddit UTM Builder - Create Campaign Tracking URLs - Postpone"
---

# Free Reddit UTM Builder

Create custom UTM tracking links for your Reddit marketing campaigns.

A [**Free Social Media Tool **](https://www.postpone.app/tools) from [Postpone](https://www.postpone.app/)

**Step 1: Enter Your Campaign Details**

**Website URL**

The full website URL (e.g., https://www.example.com)

**Campaign Source**

The referrer (e.g., facebook, twitter)

**Campaign Medium**

Marketing medium (e.g., cpc, banner, email)

**Campaign Name**

Product, promo code, or slogan

**Step 2: Copy Your Link**

## **Generated UTM Link**

## Reddit UTM Tracking FAQ

Still have questions? Check out our help center for answers to most of your questions, or reach out to our support team.

[**Visit the Help Center **](https://help.postpone.app/) [**Contact us **](https://www.postpone.app/contact)

### **Why use UTM tracking for Reddit posts?**

UTM parameters help track the effectiveness of your Reddit marketing by:

- Measuring engagement from different subreddit communities
- Tracking performance of different content types (text, images, videos)
- Comparing organic posts vs Reddit ads performance
- Understanding which posting strategies drive the most traffic

### **What UTM parameters should I use for Reddit?**

For Reddit marketing, use these parameter combinations:

- **Source (utm\_source)**: Always use "reddit"
- **Medium (utm\_medium)**: Use these values:
  - social (for organic posts)
  - social\_paid (for Reddit ads)
  - subreddit (for specific community tracking)
  - crosspost (for cross-posted content)
- **Campaign (utm\_campaign)**: Your campaign purpose:
  - community\_engagement (regular subreddit posts)
  - ama (Ask Me Anything sessions)
  - product\_launch (new product announcements)
  - content\_promotion (blog or content marketing)

### **How should I track different Reddit content formats?**

Use the Content parameter to differentiate between:

- text\_post (for text submissions)
- link\_post (for external links)
- image\_post (for image content)
- video\_post (for video content)
- poll (for Reddit polls)
- gallery (for multiple images)

### **Best practices for Reddit UTM tracking**

- Keep utm\_source as "reddit" for consistency
- Use subreddit names in utm\_term for community tracking
- Track cross-posts separately from original posts
- Include campaign names that reflect your content strategy
- Use distinct parameters for organic vs paid content

### **Example UTM combinations for Reddit**

Here are some Reddit-specific examples:

- Subreddit Post: source=reddit, medium=subreddit, campaign=community\_engagement, content=text\_post
- Reddit Ad: source=reddit, medium=social\_paid, campaign=product\_launch, content=image\_post
- AMA Session: source=reddit, medium=social, campaign=ama, content=text\_post
- Cross-post: source=reddit, medium=crosspost, campaign=content\_promotion, content=link\_post