---
title: "Free Pinterest UTM Builder - Create Campaign Tracking URLs | Postpone"
canonical_url: "https://www.postpone.app/tools/pinterest-utm-builder"
last_updated: "2026-10-08T07:17:10.950Z"
meta:
  description: "Build UTM tracking URLs for your Pinterest marketing campaigns. Free tool to generate and track Pinterest campaign URLs in Google Analytics."
  keywords: "pinterest utm builder, pinterest campaign tracking, pinterest utm parameters"
  "og:description": "Build UTM tracking URLs for your Pinterest marketing campaigns. Free tool to generate and track Pinterest campaign URLs in Google Analytics."
  "og:title": "Free Pinterest UTM Builder - Create Campaign Tracking URLs - Postpone"
  "twitter:description": "Build UTM tracking URLs for your Pinterest marketing campaigns. Free tool to generate and track Pinterest campaign URLs in Google Analytics."
  "twitter:title": "Free Pinterest UTM Builder - Create Campaign Tracking URLs - Postpone"
---

# Free Pinterest UTM Builder

Create custom UTM tracking links for your Pinterest marketing campaigns.

A [**Free Social Media Tool **](https://www.postpone.app/tools) from [Postpone](https://www.postpone.app/)

**Step 1: Enter Your Campaign Details**

**Website URL**

The full website URL (e.g., https://www.example.com)

**Campaign Source**

The referrer (e.g., facebook, twitter)

**Campaign Medium**

Marketing medium (e.g., cpc, banner, email)

**Campaign Name**

Product, promo code, or slogan

**Step 2: Copy Your Link**

## **Generated UTM Link**

## Pinterest UTM Tracking FAQ

Still have questions? Check out our help center for answers to most of your questions, or reach out to our support team.

[**Visit the Help Center **](https://help.postpone.app/) [**Contact us **](https://www.postpone.app/contact)

### **Why use UTM tracking for Pinterest?**

UTM parameters help track the effectiveness of your Pinterest marketing by:

- Measuring engagement from different pin types (static, video, idea pins)
- Tracking performance across boards and categories
- Comparing organic reach vs promoted pin results
- Understanding which Pinterest boards drive the most traffic

### **What UTM parameters should I use for Pinterest?**

For Pinterest marketing, use these parameter combinations:

- **Source (utm\_source)**: Always use "pinterest"
- **Medium (utm\_medium)**: Use these values:
  - social (for organic pins)
  - social\_paid (for promoted pins)
  - boards (for board-specific tracking)
- **Campaign (utm\_campaign)**: Your campaign purpose:
  - seasonal (holiday or seasonal promotions)
  - product\_launch (new product announcements)
  - brand\_awareness (general brand campaigns)
  - shopping (product catalogs and shopping pins)

### **How should I track different Pinterest content types?**

Use the Content parameter to differentiate between:

- standard\_pin (for regular image pins)
- video\_pin (for video pins)
- idea\_pin (for multi-page idea pins)
- shopping\_pin (for product pins)
- carousel (for carousel pins)

### **Best practices for Pinterest UTM tracking**

- Keep utm\_source as "pinterest" for consistency
- Use "social\_paid" medium for all promoted pins
- Include seasonal or theme-based campaign names
- Track different pin formats with utm\_content
- Use board names in utm\_term for board-specific tracking

### **Example UTM combinations for Pinterest**

Here are some Pinterest-specific examples:

- Regular Pin: source=pinterest, medium=social, campaign=fall\_decor, content=standard\_pin
- Promoted Pin: source=pinterest, medium=social\_paid, campaign=holiday\_sales, content=shopping\_pin
- Idea Pin: source=pinterest, medium=social, campaign=diy\_tutorials, content=idea\_pin
- Shopping Pin: source=pinterest, medium=boards, campaign=product\_catalog, content=shopping\_pin