---
title: "Free Mastodon UTM Builder - Create Campaign Tracking URLs | Postpone"
canonical_url: "https://www.postpone.app/tools/mastodon-utm-builder"
last_updated: "2026-10-08T07:15:31.642Z"
meta:
  description: "Build UTM tracking URLs for your Mastodon marketing campaigns. Free tool to generate and track Mastodon campaign URLs in Google Analytics."
  keywords: "mastodon utm builder, mastodon campaign tracking, fediverse utm parameters"
  "og:description": "Build UTM tracking URLs for your Mastodon marketing campaigns. Free tool to generate and track Mastodon campaign URLs in Google Analytics."
  "og:title": "Free Mastodon UTM Builder - Create Campaign Tracking URLs - Postpone"
  "twitter:description": "Build UTM tracking URLs for your Mastodon marketing campaigns. Free tool to generate and track Mastodon campaign URLs in Google Analytics."
  "twitter:title": "Free Mastodon UTM Builder - Create Campaign Tracking URLs - Postpone"
---

# Free Mastodon UTM Builder

Create custom UTM tracking links for your Mastodon marketing campaigns.

A [**Free Social Media Tool **](https://www.postpone.app/tools) from [Postpone](https://www.postpone.app/)

**Step 1: Enter Your Campaign Details**

**Website URL**

The full website URL (e.g., https://www.example.com)

**Campaign Source**

The referrer (e.g., facebook, twitter)

**Campaign Medium**

Marketing medium (e.g., cpc, banner, email)

**Campaign Name**

Product, promo code, or slogan

**Step 2: Copy Your Link**

## **Generated UTM Link**

## Mastodon UTM Tracking FAQ

Still have questions? Check out our help center for answers to most of your questions, or reach out to our support team.

[**Visit the Help Center **](https://help.postpone.app/) [**Contact us **](https://www.postpone.app/contact)

### **Why use UTM tracking for Mastodon posts?**

UTM parameters help track the effectiveness of your Mastodon marketing by:

- Measuring engagement across different Mastodon instances
- Tracking performance of different content types (toots, boosts, threads)
- Understanding which instances drive the most traffic
- Comparing engagement across different communities

### **What UTM parameters should I use for Mastodon?**

For Mastodon marketing, use these parameter combinations:

- **Source (utm\_source)**: Always use "mastodon"
- **Medium (utm\_medium)**: Use these values:
  - social (for regular toots)
  - boost (for boosted posts)
  - thread (for thread posts)
  - instance (for instance-specific content)
- **Campaign (utm\_campaign)**: Your campaign purpose:
  - community\_engagement (regular interactions)
  - content\_series (for themed content)
  - brand\_awareness (visibility campaigns)
  - product\_update (announcements)

### **How should I track different Mastodon content types?**

Use the Content parameter to differentiate between:

- toot (for standard posts)
- image\_post (for media posts)
- thread\_start (for thread beginnings)
- thread\_reply (for thread responses)
- poll (for poll posts)
- boost (for boosted content)

### **Best practices for Mastodon UTM tracking**

- Keep utm\_source as "mastodon" for consistency
- Include instance names in utm\_term for cross-instance tracking
- Use descriptive campaign names for content themes
- Track thread engagement separately
- Monitor boost performance with dedicated parameters

### **Example UTM combinations for Mastodon**

Here are some Mastodon-specific examples:

- Regular Toot: source=mastodon, medium=social, campaign=community\_engagement, content=toot
- Thread Start: source=mastodon, medium=thread, campaign=content\_series, content=thread\_start
- Instance Post: source=mastodon, medium=instance, campaign=brand\_awareness, content=image\_post
- Boosted Content: source=mastodon, medium=boost, campaign=product\_update, content=boost