---
title: "Free LinkedIn UTM Builder - Create Campaign Tracking URLs | Postpone"
canonical_url: "https://www.postpone.app/tools/linkedin-utm-builder"
last_updated: "2026-10-08T07:17:10.011Z"
meta:
  description: "Build UTM tracking URLs for your LinkedIn marketing campaigns. Free tool to generate and track LinkedIn campaign URLs in Google Analytics."
  keywords: "linkedin utm builder, linkedin campaign tracking, linkedin utm parameters"
  "og:description": "Build UTM tracking URLs for your LinkedIn marketing campaigns. Free tool to generate and track LinkedIn campaign URLs in Google Analytics."
  "og:title": "Free LinkedIn UTM Builder - Create Campaign Tracking URLs - Postpone"
  "twitter:description": "Build UTM tracking URLs for your LinkedIn marketing campaigns. Free tool to generate and track LinkedIn campaign URLs in Google Analytics."
  "twitter:title": "Free LinkedIn UTM Builder - Create Campaign Tracking URLs - Postpone"
---

# Free LinkedIn UTM Builder

Create custom UTM tracking links for your LinkedIn marketing campaigns.

A [**Free Social Media Tool **](https://www.postpone.app/tools) from [Postpone](https://www.postpone.app/)

**Step 1: Enter Your Campaign Details**

**Website URL**

The full website URL (e.g., https://www.example.com)

**Campaign Source**

The referrer (e.g., facebook, twitter)

**Campaign Medium**

Marketing medium (e.g., cpc, banner, email)

**Campaign Name**

Product, promo code, or slogan

**Step 2: Copy Your Link**

## **Generated UTM Link**

## LinkedIn UTM Tracking FAQ

Still have questions? Check out our help center for answers to most of your questions, or reach out to our support team.

[**Visit the Help Center **](https://help.postpone.app/) [**Contact us **](https://www.postpone.app/contact)

### **Why use UTM tracking for LinkedIn posts?**

UTM parameters help track the effectiveness of your LinkedIn marketing by:

- Measuring engagement from company page posts vs personal posts
- Tracking performance of different content types (articles, polls, videos)
- Comparing organic reach vs paid campaign results
- Understanding which LinkedIn groups drive the most traffic

### **What UTM parameters should I use for LinkedIn?**

For LinkedIn marketing, use these parameter combinations:

- **Source (utm\_source)**: Always use "linkedin"
- **Medium (utm\_medium)**: Use these values:
  - social (for organic posts)
  - social\_paid (for LinkedIn ads)
  - groups (for LinkedIn group posts)
  - newsletter (for LinkedIn newsletters)
- **Campaign (utm\_campaign)**: Your campaign purpose:
  - company\_update (regular company posts)
  - thought\_leadership (professional insights)
  - job\_posting (recruitment campaigns)
  - product\_launch (new product announcements)

### **How should I track different LinkedIn content types?**

Use the Content parameter to differentiate between:

- article (for LinkedIn articles)
- poll (for LinkedIn polls)
- video (for video content)
- carousel (for carousel posts)
- document (for PDF/slideshows)
- newsletter (for newsletter content)

### **Best practices for LinkedIn UTM tracking**

- Keep utm\_source as "linkedin" for consistency
- Use "social\_paid" medium for all sponsored content
- Include campaign names that reflect your LinkedIn marketing strategy
- Track different ad formats with utm\_content
- Use utm\_term for targeting keywords in LinkedIn ads

### **How do I track LinkedIn advertising campaigns?**

For LinkedIn Ads, structure your UTM parameters like this:

- source=linkedin
- medium=social\_paid
- campaign=\[campaign\_objective]
- content=\[ad\_format]\_\[placement]
- term=\[target\_audience]

### **Example UTM combinations for LinkedIn**

Here are some LinkedIn-specific examples:

- Company Post: source=linkedin, medium=social, campaign=company\_update, content=article
- Sponsored Content: source=linkedin, medium=social\_paid, campaign=lead\_gen\_q2, content=carousel\_feed
- Group Post: source=linkedin, medium=groups, campaign=thought\_leadership, content=poll
- Newsletter: source=linkedin, medium=newsletter, campaign=weekly\_insights, content=industry\_report

### **Analyzing LinkedIn campaign performance**

In Google Analytics 4, find your LinkedIn data by:

- Filtering traffic for source = "linkedin"
- Comparing social vs social\_paid medium performance
- Creating LinkedIn-specific campaign reports
- Setting up conversion tracking for LinkedIn traffic
- Analyzing user behavior flow from LinkedIn sources

### **Common LinkedIn UTM mistakes to avoid**

- Using "LinkedIn" instead of "linkedin" (stay lowercase)
- Mixing up organic and paid medium parameters
- Not tracking LinkedIn group posts separately
- Forgetting to tag newsletter or event links
- Using spaces in parameter values