---
title: "Free Bluesky UTM Builder - Create Campaign Tracking URLs | Postpone"
canonical_url: "https://www.postpone.app/tools/bluesky-utm-builder"
last_updated: "2026-10-23T12:26:02.544Z"
meta:
  description: "Build UTM tracking URLs for your Bluesky marketing campaigns. Free tool to generate and track Bluesky campaign URLs in Google Analytics."
  keywords: "bluesky utm builder, bluesky campaign tracking, bluesky utm parameters"
  "og:description": "Build UTM tracking URLs for your Bluesky marketing campaigns. Free tool to generate and track Bluesky campaign URLs in Google Analytics."
  "og:title": "Free Bluesky UTM Builder - Create Campaign Tracking URLs - Postpone"
  "twitter:description": "Build UTM tracking URLs for your Bluesky marketing campaigns. Free tool to generate and track Bluesky campaign URLs in Google Analytics."
  "twitter:title": "Free Bluesky UTM Builder - Create Campaign Tracking URLs - Postpone"
---

# Free Bluesky UTM Builder

Create custom UTM tracking links for your Bluesky marketing campaigns.

A [**Free Social Media Tool **](https://www.postpone.app/tools) from [Postpone](https://www.postpone.app/)

**Step 1: Enter Your Campaign Details**

**Website URL**

The full website URL (e.g., https://www.example.com)

**Campaign Source**

The referrer (e.g., facebook, twitter)

**Campaign Medium**

Marketing medium (e.g., cpc, banner, email)

**Campaign Name**

Product, promo code, or slogan

**Step 2: Copy Your Link**

## **Generated UTM Link**

## Bluesky UTM Tracking FAQ

Still have questions? Check out our help center for answers to most of your questions, or reach out to our support team.

[**Visit the Help Center **](https://help.postpone.app/) [**Contact us **](https://www.postpone.app/contact)

### **Why use UTM tracking for Bluesky posts?**

UTM parameters help track the effectiveness of your Bluesky marketing by:

- Measuring engagement from different types of posts
- Tracking performance of content across different feeds
- Understanding which custom feeds drive the most traffic
- Analyzing content reach and engagement patterns

### **What UTM parameters should I use for Bluesky?**

For Bluesky marketing, use these parameter combinations:

- **Source (utm\_source)**: Always use "bluesky"
- **Medium (utm\_medium)**: Use these values:
  - social (for regular posts)
  - feed (for custom feed posts)
  - thread (for thread/reply posts)
- **Campaign (utm\_campaign)**: Your content strategy:
  - content\_series (for regular content series)
  - brand\_awareness (visibility campaigns)
  - community\_engagement (interactive posts)
  - product\_updates (announcements)

### **What are the best practices for Bluesky UTM tracking?**

- Keep utm\_source as "bluesky" for consistency
- Use descriptive campaign names for content themes
- Track custom feed engagement separately
- Include content types in utm\_content parameter
- Use utm\_term for topic or theme tracking

### **What are some example UTM combinations for Bluesky?**

Here are some Bluesky-specific examples:

- Regular Post: source=bluesky, medium=social, campaign=daily\_updates, content=post
- Custom Feed: source=bluesky, medium=feed, campaign=industry\_insights, content=feed\_post
- Thread: source=bluesky, medium=thread, campaign=content\_series, content=thread\_start
- Reply: source=bluesky, medium=thread, campaign=community\_engagement, content=reply

### **How do I analyze Bluesky campaign performance?**

In Google Analytics 4, track your Bluesky performance by:

- Filtering traffic for source = "bluesky"
- Comparing engagement across different mediums
- Creating custom reports for content strategies
- Analyzing user behavior from different feeds
- Tracking conversion paths from Bluesky traffic