---
title: "What is Pinned Post? — Social Media Glossary | Postpone"
canonical_url: "https://www.postpone.app/social-media-glossary/pinned-post"
last_updated: "2026-10-08T07:18:20.397Z"
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  "og:title": "What is Pinned Post? — Social Media Glossary"
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**Platform Concepts**

# Pinned Post

A pinned post is a post fixed to the top of a profile or community page so it stays visible no matter when it was published.

[**X **post scheduler](https://www.postpone.app/platforms/twitter-post-scheduler) [** Instagram **scheduler](https://www.postpone.app/platforms/instagram-post-scheduler) [** Facebook **scheduler](https://www.postpone.app/platforms/facebook-post-scheduler) [** LinkedIn **scheduler](https://www.postpone.app/platforms/linkedin-scheduler) [** Reddit **post scheduler](https://www.postpone.app/platforms/reddit-post-scheduler) [** YouTube **Shorts scheduler](https://www.postpone.app/platforms/youtube-shorts-scheduler) [** TikTok **post scheduler](https://www.postpone.app/platforms/tiktok-post-scheduler) [** Threads **scheduler](https://www.postpone.app/platforms/threads-scheduler)

Pinning a post locks it to the top of your profile. Doesn't matter if you posted it yesterday or six months ago — it stays first. It's one of the most underused features in social media marketing.

## Why Pinned Posts Matter

Think about what happens when someone discovers your content. They see an interesting post, tap your profile, and glance at what's there. Your pinned post is the first thing they see below your bio. It's your chance to make a strong impression and convert a curious visitor into a follower or customer.

Most people pin something randomly and forget about it. That's a missed opportunity.

## What to Pin

The best pinned post depends on your goal:

- **Growing followers?** Pin your best-performing post — the one with the most engagement. Social proof (likes, retweets, comments) makes new visitors think "this person posts good stuff."
- **Selling something?** Pin a post about your product or service, ideally one with testimonials or results baked in.
- **Building authority?** Pin a thread or post that showcases your expertise on your core topic.
- **Launching something?** Pin the announcement. Update it when the launch wraps up.

## Platform Specifics

**Twitter/X** lets you pin one tweet to your profile. Threads and long-form tweets work especially well here.

**Instagram** lets you pin up to three posts to the top of your grid. Use this to curate your best work for new visitors — think of it as a highlight reel.

**Reddit** allows moderators to pin (sticky) two posts at the top of a subreddit. These are typically rules, announcements, or recurring discussion threads.

**LinkedIn** lets you pin posts on both personal profiles and company pages. Pin something that demonstrates professional value — a case study, a thought leadership piece, or a significant announcement.

**TikTok** lets you pin up to three videos to the top of your profile grid.

## Refreshing Your Pin

Don't let your pinned post go stale. Review it monthly. If your goals have changed, your pinned post should too. A pinned product launch from eight months ago tells visitors you haven't been paying attention.

**Example**

A SaaS founder pins a thread about their product's origin story to the top of their Twitter/X profile. Every new visitor sees it first. That single pinned thread drives 200+ link clicks to their website every week — months after it was originally posted.

## **Why It Matters**

Your pinned post is the first piece of content most people see when they visit your profile. It's a free, permanent billboard. Choosing the right pinned post — your best content, a key offer, or an introduction — can significantly improve follower conversion rates.

## **Related Terms**

[Bio](https://www.postpone.app/social-media-glossary/bio) [Call to Action (CTA)](https://www.postpone.app/social-media-glossary/call-to-action) [Engagement Rate](https://www.postpone.app/social-media-glossary/engagement-rate) [Social Proof](https://www.postpone.app/social-media-glossary/social-proof) [Thread](https://www.postpone.app/social-media-glossary/thread)

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