--- title: "What is Crosspost? — Social Media Glossary | Postpone" canonical_url: "https://www.postpone.app/social-media-glossary/crosspost" last_updated: "2026-10-08T07:17:55.730Z" meta: description: "A crosspost is the same piece of content shared across multiple social media platforms or communities, either at once or adapted for each audience." "og:description": "A crosspost is the same piece of content shared across multiple social media platforms or communities, either at once or adapted for each audience." "og:title": "What is Crosspost? — Social Media Glossary" "twitter:description": "A crosspost is the same piece of content shared across multiple social media platforms or communities, either at once or adapted for each audience." "twitter:title": "What is Crosspost? — Social Media Glossary" --- **Platform Concepts** # Crosspost A crosspost is the same piece of content shared across multiple social media platforms or communities, either at once or adapted for each audience. [**Reddit **post scheduler](https://www.postpone.app/platforms/reddit-post-scheduler) [** X **post scheduler](https://www.postpone.app/platforms/twitter-post-scheduler) [** Instagram **scheduler](https://www.postpone.app/platforms/instagram-post-scheduler) [** Facebook **scheduler](https://www.postpone.app/platforms/facebook-post-scheduler) [** LinkedIn **scheduler](https://www.postpone.app/platforms/linkedin-scheduler) [** TikTok **post scheduler](https://www.postpone.app/platforms/tiktok-post-scheduler) [** Threads **scheduler](https://www.postpone.app/platforms/threads-scheduler) [** Pinterest **scheduler](https://www.postpone.app/platforms/pinterest-scheduler) [** YouTube **Shorts scheduler](https://www.postpone.app/platforms/youtube-shorts-scheduler) [** Bluesky **post scheduler](https://www.postpone.app/platforms/bluesky-post-scheduler) [** Tumblr **scheduler](https://www.postpone.app/platforms/tumblr-post-scheduler) [** Mastodon **post scheduler](https://www.postpone.app/platforms/mastodon-post-scheduler) Cross-posting means taking content from one platform and sharing it on others. On Reddit specifically, "crosspost" is a built-in feature — you can share a post from one subreddit to another with attribution to the original. In the broader social media context, cross-posting is a content distribution strategy. ## Cross-Posting vs. Repurposing There's an important distinction. **Cross-posting** is sharing the same (or very similar) content across platforms. **Repurposing** is adapting the core idea into a native format for each platform. Straight cross-posting — copying and pasting the exact same text and image everywhere — usually underperforms. Each platform has different norms, formats, and audience expectations. A LinkedIn post with paragraphs and professional tone looks out of place on Twitter. A TikTok video with a watermark gets suppressed on Instagram. The sweet spot is repurposing: same idea, different execution. Your blog post becomes a Twitter thread, a LinkedIn carousel, an Instagram quote graphic, and a Reddit discussion post. ## Reddit Cross-Posting [Reddit's crosspost feature](https://www.postpone.app/blog/crossposting-reddit) is unique. When you crosspost on Reddit, the original post is embedded with a link back to the source community. This gives credit, drives traffic to the original subreddit, and is generally viewed positively by moderators — unlike reposting without attribution, which is frowned upon. Not all subreddits allow crossposts. Always check the rules before attempting it. ## Making Cross-Posting Work **Adapt the format.** Vertical video for TikTok and Reels. Square or horizontal for LinkedIn. Text-heavy for Twitter and Reddit. Each platform has a native format — use it. **Adjust the tone.** LinkedIn is professional. Twitter is punchy and casual. Reddit is conversational and skeptical of marketing language. Write for each audience. **Stagger your timing.** Don't post everywhere simultaneously. Space it out over a few days so you don't flood people who follow you on multiple platforms. **Remove watermarks.** Instagram's algorithm suppresses videos with TikTok watermarks. Always save clean versions for cross-platform use. **Example** You write a LinkedIn post about hiring mistakes that gets 50,000 impressions. You adapt it into a Twitter/X thread, an Instagram carousel, and a Reddit text post in r/startups. Same core idea, four platforms, 120,000 total impressions — without creating anything from scratch. ## **Why It Matters** Most people don't follow you on every platform. Cross-posting multiplies your reach without multiplying your workload. Done well, one piece of content can fuel an entire week across platforms. Done poorly — posting the exact same thing everywhere — it performs badly and comes off as lazy. See how Postpone handles this in our [**social media scheduler**](https://www.postpone.app/features/social-media-scheduler). ## **Related Terms** [Content Calendar](https://www.postpone.app/social-media-glossary/content-calendar) [Content Repurposing](https://www.postpone.app/social-media-glossary/content-repurposing) [Repost](https://www.postpone.app/social-media-glossary/repost) [Social Media Scheduling](https://www.postpone.app/social-media-glossary/social-media-scheduling) [Subreddit](https://www.postpone.app/social-media-glossary/subreddit) [**← Back to Social Media Glossary **](https://www.postpone.app/social-media-glossary)