---
title: "Social Media Literacy Terms Explained | Postpone"
canonical_url: "https://www.postpone.app/social-media-glossary/category/social-media-literacy"
last_updated: "2026-10-08T07:17:13.980Z"
meta:
  description: "The vocabulary for reading social media critically: astroturfing, deepfakes, doxing, trolling, doomscrolling and cancel culture."
  "og:description": "The vocabulary for reading social media critically: astroturfing, deepfakes, doxing, trolling, doomscrolling and cancel culture."
  "og:title": "Social Media Literacy Terms Explained"
  "twitter:description": "The vocabulary for reading social media critically: astroturfing, deepfakes, doxing, trolling, doomscrolling and cancel culture."
  "twitter:title": "Social Media Literacy Terms Explained"
---

# Social Media Literacy Terms

The vocabulary for reading social media critically: astroturfing, deepfakes, doxing, trolling, doomscrolling and cancel culture.

## **A**

**2 terms**

[**Affiliate Marketing****Social Media Literacy** Affiliate marketing is a revenue model where creators or publishers earn a commission for driving sales or leads through tracked referral links.**Read definition → **](https://www.postpone.app/social-media-glossary/affiliate-marketing) [**Astroturfing****Social Media Literacy** Astroturfing is a fake grassroots campaign designed to look like genuine public opinion or organic community support, usually run by a hidden sponsor.** Read definition → **](https://www.postpone.app/social-media-glossary/astroturfing)

## **B**

**1 term**

[**Bot / Social Bot****Social Media Literacy** A social bot is an automated account that mimics real user behavior on social platforms to amplify content or manipulate conversations.**Read definition → **](https://www.postpone.app/social-media-glossary/social-bot)

## **C**

**3 terms**

[**Clout****Social Media Literacy** Clout is social media influence, status or fame, and the word usually describes someone who pursues that attention for its own sake.**Read definition → **](https://www.postpone.app/social-media-glossary/clout) [**Creator Economy****Social Media Literacy** The creator economy is the ecosystem of independent content creators monetizing their work directly through platforms, audiences and brand deals.** Read definition → **](https://www.postpone.app/social-media-glossary/creator-economy) [**Crisis Management****Social Media Literacy** Crisis management is the process of preparing for, responding to and recovering from a situation that threatens your brand's reputation on social media.** Read definition → **](https://www.postpone.app/social-media-glossary/crisis-management)

## **D**

**3 terms**

[**Deepfake****Social Media Literacy** A deepfake is AI-generated synthetic media that convincingly replaces someone's likeness or voice in a video or audio recording.**Read definition → **](https://www.postpone.app/social-media-glossary/deepfake) [**Deplatforming****Social Media Literacy** Deplatforming is when a platform permanently bans a user, removing their ability to reach the audience they built there.** Read definition → **](https://www.postpone.app/social-media-glossary/deplatforming) [**Doxing****Social Media Literacy** Doxing is publicly revealing someone's private personal information online, such as their address or workplace, without their consent.** Read definition → **](https://www.postpone.app/social-media-glossary/doxing)

## **E**

**1 term**

[**Employee Advocacy****Social Media Literacy** Employee advocacy is when employees voluntarily share and promote their company's content, values or brand on their personal social media accounts.**Read definition → **](https://www.postpone.app/social-media-glossary/employee-advocacy)

## **F**

**1 term**

[**Finsta****Social Media Literacy** A finsta is a secondary, private Instagram account used to share unfiltered content with close friends rather than a public audience.**Read definition → **](https://www.postpone.app/social-media-glossary/finsta)

## **I**

**1 term**

[**Influencer****Social Media Literacy** An influencer is someone with an established audience who can affect purchasing decisions and opinions through their content.**Read definition → **](https://www.postpone.app/social-media-glossary/influencer)

## **M**

**2 terms**

[**Micro-Influencer****Social Media Literacy** A micro-influencer is a content creator with 10,000 to 100,000 followers who holds strong influence within a specific niche.**Read definition → **](https://www.postpone.app/social-media-glossary/micro-influencer) [**Mutuals****Social Media Literacy** Mutuals are people who follow each other on social media, creating a two-way connection rather than a one-sided follow.** Read definition → **](https://www.postpone.app/social-media-glossary/mutuals)

## **S**

**2 terms**

[**Social Commerce****Social Media Literacy** Social commerce is buying and selling products directly through social media platforms, without the shopper ever leaving the app.**Read definition → **](https://www.postpone.app/social-media-glossary/social-commerce) [**Social Media Manager****Social Media Literacy** A social media manager is the person responsible for planning, creating, publishing and analyzing content across a brand's social platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-manager)