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# Growth & Strategy Terms

Terms for growing an account on purpose: personal branding, growth hacking, influencer marketing, social proof and the creator economy.

## **C**

**1 term**

[**Competitor Analysis****Growth & Strategy** Competitor analysis is researching how competitors perform on social media to find gaps, opportunities and ideas for your own content.**Read definition → **](https://www.postpone.app/social-media-glossary/competitor-analysis)

## **G**

**1 term**

[**Growth Hacking****Growth & Strategy** Growth hacking is running creative, low-cost experiments designed to grow your audience or user base as fast as possible.**Read definition → **](https://www.postpone.app/social-media-glossary/growth-hacking)

## **K**

**1 term**

[**KOL (Key Opinion Leader)****Growth & Strategy** KOL, short for key opinion leader, is an expert or authority figure whose opinions carry significant influence within a specific industry or niche.**Read definition → **](https://www.postpone.app/social-media-glossary/kol-key-opinion-leader)

## **O**

**1 term**

[**Organic Reach****Growth & Strategy** Organic reach is the number of unique people who see a post without any paid promotion behind it.**Read definition → **](https://www.postpone.app/social-media-glossary/organic-reach)

## **P**

**1 term**

[**Personal Branding****Growth & Strategy** Personal branding is the practice of deliberately shaping how people perceive you online through consistent content, voice and visual identity.**Read definition → **](https://www.postpone.app/social-media-glossary/personal-branding)

## **S**

**3 terms**

[**Social Media Audit****Growth & Strategy** A social media audit is a systematic review of all your social accounts to assess what is working, what is not and what to change.**Read definition → **](https://www.postpone.app/social-media-glossary/social-media-audit) [**Social Media Funnel****Growth & Strategy** A social media funnel is the series of stages someone moves through from discovering your brand on social media to becoming a paying customer.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-funnel) [**Social Media Strategy****Growth & Strategy** A social media strategy is your plan for what to post, where, when and why, tied to specific goals and measurable outcomes.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-strategy)