--- title: "Culture & Formats Terms Explained | Postpone" canonical_url: "https://www.postpone.app/social-media-glossary/category/culture-formats" last_updated: "2026-10-08T07:17:13.419Z" meta: description: "The formats and slang of social media, from Reels, Stories and carousels to memes, copypasta, hot takes and rage bait." "og:description": "The formats and slang of social media, from Reels, Stories and carousels to memes, copypasta, hot takes and rage bait." "og:title": "Culture & Formats Terms Explained" "twitter:description": "The formats and slang of social media, from Reels, Stories and carousels to memes, copypasta, hot takes and rage bait." "twitter:title": "Culture & Formats Terms Explained" --- # Culture & Formats Terms The formats and slang of social media, from Reels, Stories and carousels to memes, copypasta, hot takes and rage bait. ## **A** **1 term** [**AI-Generated Content****Culture & Formats** AI-generated content is text, images, video or audio created with the help of artificial intelligence tools like ChatGPT, Claude or Midjourney.**Read definition → **](https://www.postpone.app/social-media-glossary/ai-generated-content) ## **C** **3 terms** [**Cancel Culture****Culture & Formats** Cancel culture is the mass public withdrawal of support from a person or brand after behavior that people perceive as offensive or harmful.**Read definition → **](https://www.postpone.app/social-media-glossary/cancel-culture) [**Clickbait****Culture & Formats** Clickbait is a headline, title or thumbnail engineered to bait clicks through curiosity gaps, exaggeration or misleading framing.** Read definition → **](https://www.postpone.app/social-media-glossary/clickbait) [**Copypasta****Culture & Formats** Copypasta is a block of text that gets copied and pasted across the internet, usually as a joke, a meme or a parody.** Read definition → **](https://www.postpone.app/social-media-glossary/copypasta) ## **D** **1 term** [**Doomscrolling****Culture & Formats** Doomscrolling is compulsively scrolling through negative or distressing content, unable to stop despite feeling worse with every swipe.**Read definition → **](https://www.postpone.app/social-media-glossary/doomscrolling) ## **E** **1 term** [**Enshittification****Culture & Formats** Enshittification is the gradual degradation of a platform as it shifts from serving its users to extracting maximum value from them.**Read definition → **](https://www.postpone.app/social-media-glossary/enshittification) ## **F** **1 term** [**FOMO****Culture & Formats** FOMO, short for fear of missing out, is the anxiety that other people are having experiences or accessing opportunities that you are not.**Read definition → **](https://www.postpone.app/social-media-glossary/fomo) ## **G** **2 terms** [**GIF****Culture & Formats** A GIF is a short looping animated image used as a reaction, a punchline or visual shorthand in social media conversations.**Read definition → **](https://www.postpone.app/social-media-glossary/gif) [**Going Viral****Culture & Formats** Going viral is when content spreads rapidly across a platform, reaching a massive audience far beyond the creator's existing followers.** Read definition → **](https://www.postpone.app/social-media-glossary/going-viral) ## **H** **1 term** [**Hot Take****Culture & Formats** A hot take is a bold, often controversial opinion shared quickly to provoke discussion or to demonstrate confidence.**Read definition → **](https://www.postpone.app/social-media-glossary/hot-take) ## **L** **2 terms** [**Live Streaming****Culture & Formats** Live streaming is broadcasting video content in real time to an audience that can watch and interact with it as it happens.**Read definition → **](https://www.postpone.app/social-media-glossary/live-streaming) [**Lurker****Culture & Formats** A lurker is someone who regularly reads or views content on a platform but rarely posts, comments or engages publicly.** Read definition → **](https://www.postpone.app/social-media-glossary/lurker) ## **M** **1 term** [**Meme****Culture & Formats** A meme is a piece of media, usually an image, video or text format, that spreads rapidly online through imitation, remixing and sharing.**Read definition → **](https://www.postpone.app/social-media-glossary/meme) ## **O** **1 term** [**OOTD (Outfit of the Day)****Culture & Formats** OOTD, short for outfit of the day, is a social media post showing what someone is wearing that day, usually tagged #OOTD.**Read definition → **](https://www.postpone.app/social-media-glossary/ootd-outfit-of-the-day) ## **P** **1 term** [**Photo Dump****Culture & Formats** A photo dump is a casual, unpolished carousel post made up of loosely related photos, the anti-aesthetic way to share moments on social media.**Read definition → **](https://www.postpone.app/social-media-glossary/photo-dump) ## **R** **2 terms** [**Rage Bait****Culture & Formats** Rage bait is content deliberately crafted to provoke anger, outrage or frustration because those reactions drive engagement.**Read definition → **](https://www.postpone.app/social-media-glossary/rage-bait) [**Ratio****Culture & Formats** A ratio is when a post's replies or negative reactions far outnumber its likes, signaling widespread disagreement with what it says.** Read definition → **](https://www.postpone.app/social-media-glossary/ratio) ## **S** **3 terms** [**Shitposting****Culture & Formats** Shitposting is posting deliberately low-effort, absurd or ironic content for humor or to subvert expectations.**Read definition → **](https://www.postpone.app/social-media-glossary/shitposting) [**Short-Form Video****Culture & Formats** Short-form video is vertical video content, typically under 60 seconds, built for quick viewing on TikTok, Instagram Reels and YouTube Shorts.** Read definition → **](https://www.postpone.app/social-media-glossary/short-form-video) [**Subtweet****Culture & Formats** A subtweet is a post about someone that never names or tags them directly, letting the context do the identifying.** Read definition → **](https://www.postpone.app/social-media-glossary/subtweet) ## **T** **1 term** [**Trending****Culture & Formats** Trending is the state of a topic, hashtag or piece of content that is surging in popularity and visibility on a platform right now.**Read definition → **](https://www.postpone.app/social-media-glossary/trending)