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title: "Community & Engagement Terms Explained | Postpone"
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# Community & Engagement Terms

The terms for talking with an audience rather than at it: community management, social listening, mentions, direct messages and comment threads.

## **B**

**1 term**

[**Brand Advocate****Community & Engagement** A brand advocate is someone who voluntarily promotes a brand to other people because they genuinely love the product or the experience.**Read definition → **](https://www.postpone.app/social-media-glossary/brand-advocate)

## **C**

**2 terms**

[**Comment Thread****Community & Engagement** A comment thread is the chain of replies beneath a post that forms a branching conversation between users.**Read definition → **](https://www.postpone.app/social-media-glossary/comment-thread) [**Community Management****Community & Engagement** Community management is the work of building, growing and maintaining relationships with your online audience through active engagement and conversation.** Read definition → **](https://www.postpone.app/social-media-glossary/community-management)

## **D**

**1 term**

[**Direct Message (DM)****Community & Engagement** A direct message, or DM, is a private message sent between users on a social platform, visible only to the sender and the recipient.**Read definition → **](https://www.postpone.app/social-media-glossary/direct-message)

## **E**

**1 term**

[**Engagement Bait****Community & Engagement** Engagement bait is content specifically designed to trick or pressure people into liking, commenting, sharing or clicking.**Read definition → **](https://www.postpone.app/social-media-glossary/engagement-bait)

## **M**

**2 terms**

[**Mention****Community & Engagement** A mention is a tag or reference to another user's handle in a post or comment, which usually sends that person a notification.**Read definition → **](https://www.postpone.app/social-media-glossary/mention) [**Moderator / Moderation****Community & Engagement** A moderator is a person or automated system that enforces a community's rules by reviewing content and removing harmful material.** Read definition → **](https://www.postpone.app/social-media-glossary/moderator-moderation)

## **S**

**3 terms**

[**Social Listening****Community & Engagement** Social listening is monitoring social platforms for mentions of your brand, competitors and industry topics to inform your strategy.**Read definition → **](https://www.postpone.app/social-media-glossary/social-listening) [**Social Media Etiquette****Community & Engagement** Social media etiquette is the set of written and unwritten rules for polite, respectful behavior on social platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-etiquette) [**Social Proof****Community & Engagement** Social proof is the psychological tendency to follow the actions of others, especially when you are uncertain about what to do.** Read definition → **](https://www.postpone.app/social-media-glossary/social-proof)

## **T**

**2 terms**

[**Tagging****Community & Engagement** Tagging is adding another user's or page's name to a post, photo or comment so that they are linked to it and notified.**Read definition → **](https://www.postpone.app/social-media-glossary/tagging) [**Trolling****Community & Engagement** Trolling is deliberately posting inflammatory or off-topic content to provoke emotional reactions from other people.** Read definition → **](https://www.postpone.app/social-media-glossary/trolling)