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title: "Advertising & Paid Terms Explained | Postpone"
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# Advertising & Paid Terms

Paid social vocabulary: cost per click, cost per mille, boosted posts, retargeting, lookalike audiences and sponsored content.

## **A**

**1 term**

[**Ad Creative****Advertising & Paid** Ad creative is the visual elements, copy and design that make up a social media advertisement, from the image or video to the headline and call to action.**Read definition → **](https://www.postpone.app/social-media-glossary/ad-creative)

## **B**

**1 term**

[**Boosted Post****Advertising & Paid** A boosted post is an existing organic post that you pay a platform to show to more people than it would reach on its own.**Read definition → **](https://www.postpone.app/social-media-glossary/boosted-post)

## **I**

**1 term**

[**Influencer Marketing****Advertising & Paid** Influencer marketing is partnering with social media creators who have engaged audiences to promote your product or brand.**Read definition → **](https://www.postpone.app/social-media-glossary/influencer-marketing)

## **L**

**1 term**

[**Lookalike Audience****Advertising & Paid** A lookalike audience is an ad targeting audience built by a platform to match the characteristics of your existing customers or followers.**Read definition → **](https://www.postpone.app/social-media-glossary/lookalike-audience)

## **P**

**1 term**

[**Paid Social****Advertising & Paid** Paid social is any social media content or placement you pay to distribute, including ads, boosted posts and sponsored campaigns.**Read definition → **](https://www.postpone.app/social-media-glossary/paid-social)

## **R**

**1 term**

[**Retargeting****Advertising & Paid** Retargeting is showing ads to people who have already visited your website, engaged with your content or interacted with your brand.**Read definition → **](https://www.postpone.app/social-media-glossary/retargeting)

## **S**

**2 terms**

[**Social Media Ad Spend****Advertising & Paid** Social media ad spend is the total budget allocated to paid advertising across social media platforms.**Read definition → **](https://www.postpone.app/social-media-glossary/social-media-ad-spend) [**Sponsored Content****Advertising & Paid** Sponsored content is paid posts designed to blend into a platform's feed by matching the look and feel of organic content.** Read definition → **](https://www.postpone.app/social-media-glossary/sponsored-content)