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title: "Social Media Glossary — 145 Terms Explained | Postpone"
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# Social Media Glossary

Plain-English definitions for every social media term you'll actually encounter.

## **A**

**11 terms**

[**A/B Testing****Content Strategy** A/B testing is running two versions of a post or ad, identical except for one change, to measure which one resonates more with your audience.**Read definition → **](https://www.postpone.app/social-media-glossary/ab-testing) [**Ad Creative****Advertising & Paid** Ad creative is the visual elements, copy and design that make up a social media advertisement, from the image or video to the headline and call to action.** Read definition → **](https://www.postpone.app/social-media-glossary/ad-creative) [**Affiliate Marketing****Social Media Literacy** Affiliate marketing is a revenue model where creators or publishers earn a commission for driving sales or leads through tracked referral links.** Read definition → **](https://www.postpone.app/social-media-glossary/affiliate-marketing) [**AI-Generated Content****Culture & Formats** AI-generated content is text, images, video or audio created with the help of artificial intelligence tools like ChatGPT, Claude or Midjourney.** Read definition → **](https://www.postpone.app/social-media-glossary/ai-generated-content) [**Algorithm****Platform Concepts** An algorithm is the software that decides which content each user sees in their feed, based on signals like engagement, relevance and past behavior.** Read definition → **](https://www.postpone.app/social-media-glossary/algorithm) [**Alt Text****Publishing & Scheduling** Alt text is a written description of an image that makes it accessible to people who cannot see it and helps platforms understand what the image contains.** Read definition → **](https://www.postpone.app/social-media-glossary/alt-text) [**AMA (Ask Me Anything)****Reddit** AMA, short for Ask Me Anything, is an open Q&A format on Reddit where someone invites a community to ask them any question in a single thread.** Read definition → **](https://www.postpone.app/social-media-glossary/ama) [**Approval Workflow****Publishing & Scheduling** An approval workflow is a process that requires social media posts to be reviewed and approved by designated team members before they are published.** Read definition → **](https://www.postpone.app/social-media-glossary/approval-workflow) [**Astroturfing****Social Media Literacy** Astroturfing is a fake grassroots campaign designed to look like genuine public opinion or organic community support, usually run by a hidden sponsor.** Read definition → **](https://www.postpone.app/social-media-glossary/astroturfing) [**Attribution****Analytics & Metrics** Attribution is the practice of identifying which marketing touchpoints and channels led someone to convert, sign up or make a purchase.** Read definition → **](https://www.postpone.app/social-media-glossary/attribution) [**Auto-Posting****Publishing & Scheduling** Auto-posting is publishing content automatically based on triggers, schedules or predefined rules, without anyone clicking publish for each post.** Read definition → **](https://www.postpone.app/social-media-glossary/auto-posting)

## **B**

**8 terms**

[**Best Time to Post****Publishing & Scheduling** The best time to post is the publishing window when your specific audience is most active on a platform and most likely to engage with your content.**Read definition → **](https://www.postpone.app/social-media-glossary/best-time-to-post) [**Bio****Platform Concepts** A bio is the short text description on a social media profile that tells visitors who you are, what you do and why they should follow you.** Read definition → **](https://www.postpone.app/social-media-glossary/bio) [**Boosted Post****Advertising & Paid** A boosted post is an existing organic post that you pay a platform to show to more people than it would reach on its own.** Read definition → **](https://www.postpone.app/social-media-glossary/boosted-post) [**Bot / Social Bot****Social Media Literacy** A social bot is an automated account that mimics real user behavior on social platforms to amplify content or manipulate conversations.** Read definition → **](https://www.postpone.app/social-media-glossary/social-bot) [**Bounce Rate****Analytics & Metrics** Bounce rate is the percentage of visitors who land on a page and leave without clicking, scrolling or taking any further action.** Read definition → **](https://www.postpone.app/social-media-glossary/bounce-rate) [**Brand Advocate****Community & Engagement** A brand advocate is someone who voluntarily promotes a brand to other people because they genuinely love the product or the experience.** Read definition → **](https://www.postpone.app/social-media-glossary/brand-advocate) [**Brand Voice****Content Strategy** Brand voice is the consistent personality, tone and language style a brand uses across all of its social media communications.** Read definition → **](https://www.postpone.app/social-media-glossary/brand-voice) [**Bulk Scheduling****Publishing & Scheduling** Bulk scheduling is scheduling many social media posts at once, typically by uploading a CSV file or using batch tools instead of creating each post by hand.** Read definition → **](https://www.postpone.app/social-media-glossary/bulk-scheduling)

## **C**

**26 terms**

[**Cake Day****Reddit** Cake Day is the yearly anniversary of the day a Reddit user created their account, marked with a small cake icon next to their username.**Read definition → **](https://www.postpone.app/social-media-glossary/cake-day) [**Call to Action (CTA)****Content Strategy** A call to action, or CTA, is a prompt telling your audience exactly what to do next, such as click, comment, share, subscribe or buy.** Read definition → **](https://www.postpone.app/social-media-glossary/call-to-action) [**Cancel Culture****Culture & Formats** Cancel culture is the mass public withdrawal of support from a person or brand after behavior that people perceive as offensive or harmful.** Read definition → **](https://www.postpone.app/social-media-glossary/cancel-culture) [**Caption****Content Strategy** A caption is the written text that accompanies a social media post and provides context, personality or a prompt to engage.** Read definition → **](https://www.postpone.app/social-media-glossary/caption) [**Carousel Post****Content Strategy** A carousel post is a multi-image or multi-slide social media post that users swipe through one frame at a time.** Read definition → **](https://www.postpone.app/social-media-glossary/carousel-post) [**Click-Through Rate (CTR)****Analytics & Metrics** Click-through rate, or CTR, is the percentage of people who clicked a link or call to action after seeing your content.** Read definition → **](https://www.postpone.app/social-media-glossary/click-through-rate) [**Clickbait****Culture & Formats** Clickbait is a headline, title or thumbnail engineered to bait clicks through curiosity gaps, exaggeration or misleading framing.** Read definition → **](https://www.postpone.app/social-media-glossary/clickbait) [**Clout****Social Media Literacy** Clout is social media influence, status or fame, and the word usually describes someone who pursues that attention for its own sake.** Read definition → **](https://www.postpone.app/social-media-glossary/clout) [**Collab Post****Platform Concepts** A collab post is a single post shared jointly by two accounts that appears on both profiles and pools the likes, comments and views.** Read definition → **](https://www.postpone.app/social-media-glossary/collab-post) [**Comment Thread****Community & Engagement** A comment thread is the chain of replies beneath a post that forms a branching conversation between users.** Read definition → **](https://www.postpone.app/social-media-glossary/comment-thread) [**Community Management****Community & Engagement** Community management is the work of building, growing and maintaining relationships with your online audience through active engagement and conversation.** Read definition → **](https://www.postpone.app/social-media-glossary/community-management) [**Competitor Analysis****Growth & Strategy** Competitor analysis is researching how competitors perform on social media to find gaps, opportunities and ideas for your own content.** Read definition → **](https://www.postpone.app/social-media-glossary/competitor-analysis) [**Content Calendar****Content Strategy** A content calendar is a planning schedule that maps out what you will publish, when it goes live and on which platforms it appears.** Read definition → **](https://www.postpone.app/social-media-glossary/content-calendar) [**Content Curation****Content Strategy** Content curation is finding, organizing and sharing valuable third-party content with your audience alongside your own original posts.** Read definition → **](https://www.postpone.app/social-media-glossary/content-curation) [**Content Pillar****Content Strategy** A content pillar is one of the core themes or topics that form the foundation of everything you post on social media.** Read definition → **](https://www.postpone.app/social-media-glossary/content-pillar) [**Content Queue****Publishing & Scheduling** A content queue is a lineup of pre-approved posts that publish automatically, in order, at the next available time slot.** Read definition → **](https://www.postpone.app/social-media-glossary/content-queue) [**Content Repurposing****Content Strategy** Content repurposing is adapting existing content into new formats to reach different audiences across multiple platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/content-repurposing) [**Contributor Quality Score (CQS)****Reddit** Contributor Quality Score, or CQS, is Reddit's internal metric that measures how positively an account contributes to each subreddit it posts in.** Read definition → **](https://www.postpone.app/social-media-glossary/contributor-quality-score) [**Conversion Rate****Analytics & Metrics** Conversion rate is the percentage of users who complete a desired action, like a purchase or signup, after clicking through from your content.** Read definition → **](https://www.postpone.app/social-media-glossary/conversion-rate) [**Copypasta****Culture & Formats** Copypasta is a block of text that gets copied and pasted across the internet, usually as a joke, a meme or a parody.** Read definition → **](https://www.postpone.app/social-media-glossary/copypasta) [**Copywriting****Content Strategy** Copywriting is writing short-form text designed to grab attention, build interest and drive a specific action from the reader.** Read definition → **](https://www.postpone.app/social-media-glossary/copywriting) [**Cost Per Click (CPC)****Analytics & Metrics** Cost per click, or CPC, is the amount you pay an advertising platform each time someone clicks on your social media ad.** Read definition → **](https://www.postpone.app/social-media-glossary/cost-per-click) [**Cost Per Mille (CPM)****Analytics & Metrics** Cost per mille, or CPM, is the price you pay for every 1,000 times your ad is displayed, regardless of clicks or engagement.** Read definition → **](https://www.postpone.app/social-media-glossary/cost-per-mille) [**Creator Economy****Social Media Literacy** The creator economy is the ecosystem of independent content creators monetizing their work directly through platforms, audiences and brand deals.** Read definition → **](https://www.postpone.app/social-media-glossary/creator-economy) [**Crisis Management****Social Media Literacy** Crisis management is the process of preparing for, responding to and recovering from a situation that threatens your brand's reputation on social media.** Read definition → **](https://www.postpone.app/social-media-glossary/crisis-management) [**Crosspost****Platform Concepts** A crosspost is the same piece of content shared across multiple social media platforms or communities, either at once or adapted for each audience.** Read definition → **](https://www.postpone.app/social-media-glossary/crosspost)

## **D**

**7 terms**

[**Dark Social****Analytics & Metrics** Dark social is sharing that happens through private channels like DMs, text messages, email and Slack, where analytics tools cannot track the clicks.**Read definition → **](https://www.postpone.app/social-media-glossary/dark-social) [**Deepfake****Social Media Literacy** A deepfake is AI-generated synthetic media that convincingly replaces someone's likeness or voice in a video or audio recording.** Read definition → **](https://www.postpone.app/social-media-glossary/deepfake) [**Deplatforming****Social Media Literacy** Deplatforming is when a platform permanently bans a user, removing their ability to reach the audience they built there.** Read definition → **](https://www.postpone.app/social-media-glossary/deplatforming) [**Direct Message (DM)****Community & Engagement** A direct message, or DM, is a private message sent between users on a social platform, visible only to the sender and the recipient.** Read definition → **](https://www.postpone.app/social-media-glossary/direct-message) [**Doomscrolling****Culture & Formats** Doomscrolling is compulsively scrolling through negative or distressing content, unable to stop despite feeling worse with every swipe.** Read definition → **](https://www.postpone.app/social-media-glossary/doomscrolling) [**Doxing****Social Media Literacy** Doxing is publicly revealing someone's private personal information online, such as their address or workplace, without their consent.** Read definition → **](https://www.postpone.app/social-media-glossary/doxing) [**Draft****Publishing & Scheduling** A draft is an unpublished social media post saved for later editing, review or approval before it goes live.** Read definition → **](https://www.postpone.app/social-media-glossary/draft)

## **E**

**7 terms**

[**ELI5 (Explain Like I'm 5)****Reddit** ELI5, short for Explain Like I'm 5, is a request for a simple, jargon-free explanation of a complex topic that anyone could understand.**Read definition → **](https://www.postpone.app/social-media-glossary/eli5) [**Employee Advocacy****Social Media Literacy** Employee advocacy is when employees voluntarily share and promote their company's content, values or brand on their personal social media accounts.** Read definition → **](https://www.postpone.app/social-media-glossary/employee-advocacy) [**Engagement****Analytics & Metrics** Engagement is any interaction a user has with your content, including likes, comments, shares, saves, clicks and reactions.** Read definition → **](https://www.postpone.app/social-media-glossary/engagement) [**Engagement Bait****Community & Engagement** Engagement bait is content specifically designed to trick or pressure people into liking, commenting, sharing or clicking.** Read definition → **](https://www.postpone.app/social-media-glossary/engagement-bait) [**Engagement Rate****Analytics & Metrics** Engagement rate is the percentage of people who saw a post and interacted with it through likes, comments, shares or clicks.** Read definition → **](https://www.postpone.app/social-media-glossary/engagement-rate) [**Enshittification****Culture & Formats** Enshittification is the gradual degradation of a platform as it shifts from serving its users to extracting maximum value from them.** Read definition → **](https://www.postpone.app/social-media-glossary/enshittification) [**Evergreen Content****Content Strategy** Evergreen content is any post or article that stays useful and relevant months or years after you publish it.** Read definition → **](https://www.postpone.app/social-media-glossary/evergreen-content)

## **F**

**7 terms**

[**Fediverse****Platform Concepts** The Fediverse is a network of decentralized social platforms that talk to each other through open protocols, so users on one can interact with users on another.**Read definition → **](https://www.postpone.app/social-media-glossary/fediverse) [**Feed****Platform Concepts** A feed is the stream of content a user scrolls through when they open a social platform, either curated by an algorithm or shown chronologically.** Read definition → **](https://www.postpone.app/social-media-glossary/feed) [**Finsta****Social Media Literacy** A finsta is a secondary, private Instagram account used to share unfiltered content with close friends rather than a public audience.** Read definition → **](https://www.postpone.app/social-media-glossary/finsta) [**Flair (Reddit)****Platform Concepts** Flair is a colored tag on Reddit that labels a post by topic or identifies a user within a specific subreddit.** Read definition → **](https://www.postpone.app/social-media-glossary/flair-reddit) [**Follower Growth Rate****Analytics & Metrics** Follower growth rate is the speed at which your account gains new followers over a specific time period, expressed as a percentage.** Read definition → **](https://www.postpone.app/social-media-glossary/follower-growth-rate) [**FOMO****Culture & Formats** FOMO, short for fear of missing out, is the anxiety that other people are having experiences or accessing opportunities that you are not.** Read definition → **](https://www.postpone.app/social-media-glossary/fomo) [**For You Page (FYP)****Platform Concepts** The For You Page, or FYP, is TikTok's main algorithmic feed, which surfaces videos based on each user's watch behavior rather than who they follow.** Read definition → **](https://www.postpone.app/social-media-glossary/for-you-page)

## **G**

**3 terms**

[**GIF****Culture & Formats** A GIF is a short looping animated image used as a reaction, a punchline or visual shorthand in social media conversations.**Read definition → **](https://www.postpone.app/social-media-glossary/gif) [**Going Viral****Culture & Formats** Going viral is when content spreads rapidly across a platform, reaching a massive audience far beyond the creator's existing followers.** Read definition → **](https://www.postpone.app/social-media-glossary/going-viral) [**Growth Hacking****Growth & Strategy** Growth hacking is running creative, low-cost experiments designed to grow your audience or user base as fast as possible.** Read definition → **](https://www.postpone.app/social-media-glossary/growth-hacking)

## **H**

**4 terms**

[**Handle****Platform Concepts** A handle is the unique username, preceded by @, that identifies an account on a social platform, like @postpone or @jack.**Read definition → **](https://www.postpone.app/social-media-glossary/handle) [**Hashtag****Platform Concepts** A hashtag is a word or phrase preceded by the # symbol that categorizes content and makes it discoverable to people searching or following that topic.** Read definition → **](https://www.postpone.app/social-media-glossary/hashtag) [**Hook****Content Strategy** A hook is the opening line, image or sound designed to stop someone from scrolling past your post in the first one to three seconds.** Read definition → **](https://www.postpone.app/social-media-glossary/hook) [**Hot Take****Culture & Formats** A hot take is a bold, often controversial opinion shared quickly to provoke discussion or to demonstrate confidence.** Read definition → **](https://www.postpone.app/social-media-glossary/hot-take)

## **I**

**3 terms**

[**Impressions****Analytics & Metrics** Impressions are the number of times your content was displayed on someone's screen, whether or not they interacted with it.**Read definition → **](https://www.postpone.app/social-media-glossary/impressions) [**Influencer****Social Media Literacy** An influencer is someone with an established audience who can affect purchasing decisions and opinions through their content.** Read definition → **](https://www.postpone.app/social-media-glossary/influencer) [**Influencer Marketing****Advertising & Paid** Influencer marketing is partnering with social media creators who have engaged audiences to promote your product or brand.** Read definition → **](https://www.postpone.app/social-media-glossary/influencer-marketing)

## **K**

**2 terms**

[**Karma****Reddit** Karma is Reddit's point system that tracks how much the community has upvoted your posts and comments over time.**Read definition → **](https://www.postpone.app/social-media-glossary/karma) [**KOL (Key Opinion Leader)****Growth & Strategy** KOL, short for key opinion leader, is an expert or authority figure whose opinions carry significant influence within a specific industry or niche.** Read definition → **](https://www.postpone.app/social-media-glossary/kol-key-opinion-leader)

## **L**

**4 terms**

[**Link in Bio****Platform Concepts** A link in bio is the clickable URL placed in a social media profile's bio section, often the only external link the platform allows.**Read definition → **](https://www.postpone.app/social-media-glossary/link-in-bio) [**Live Streaming****Culture & Formats** Live streaming is broadcasting video content in real time to an audience that can watch and interact with it as it happens.** Read definition → **](https://www.postpone.app/social-media-glossary/live-streaming) [**Lookalike Audience****Advertising & Paid** A lookalike audience is an ad targeting audience built by a platform to match the characteristics of your existing customers or followers.** Read definition → **](https://www.postpone.app/social-media-glossary/lookalike-audience) [**Lurker****Culture & Formats** A lurker is someone who regularly reads or views content on a platform but rarely posts, comments or engages publicly.** Read definition → **](https://www.postpone.app/social-media-glossary/lurker)

## **M**

**5 terms**

[**Meme****Culture & Formats** A meme is a piece of media, usually an image, video or text format, that spreads rapidly online through imitation, remixing and sharing.**Read definition → **](https://www.postpone.app/social-media-glossary/meme) [**Mention****Community & Engagement** A mention is a tag or reference to another user's handle in a post or comment, which usually sends that person a notification.** Read definition → **](https://www.postpone.app/social-media-glossary/mention) [**Micro-Influencer****Social Media Literacy** A micro-influencer is a content creator with 10,000 to 100,000 followers who holds strong influence within a specific niche.** Read definition → **](https://www.postpone.app/social-media-glossary/micro-influencer) [**Moderator / Moderation****Community & Engagement** A moderator is a person or automated system that enforces a community's rules by reviewing content and removing harmful material.** Read definition → **](https://www.postpone.app/social-media-glossary/moderator-moderation) [**Mutuals****Social Media Literacy** Mutuals are people who follow each other on social media, creating a two-way connection rather than a one-sided follow.** Read definition → **](https://www.postpone.app/social-media-glossary/mutuals)

## **N**

**1 term**

[**NSFW****Reddit** NSFW is a content label meaning Not Safe For Work, flagging material that is inappropriate to open in a professional setting.**Read definition → **](https://www.postpone.app/social-media-glossary/nsfw)

## **O**

**3 terms**

[**OOTD (Outfit of the Day)****Culture & Formats** OOTD, short for outfit of the day, is a social media post showing what someone is wearing that day, usually tagged #OOTD.**Read definition → **](https://www.postpone.app/social-media-glossary/ootd-outfit-of-the-day) [**OP (Original Poster)****Reddit** OP, short for original poster, is the person who created the original post in a Reddit thread, as opposed to the commenters.** Read definition → **](https://www.postpone.app/social-media-glossary/op-original-poster) [**Organic Reach****Growth & Strategy** Organic reach is the number of unique people who see a post without any paid promotion behind it.** Read definition → **](https://www.postpone.app/social-media-glossary/organic-reach)

## **P**

**5 terms**

[**Paid Social****Advertising & Paid** Paid social is any social media content or placement you pay to distribute, including ads, boosted posts and sponsored campaigns.**Read definition → **](https://www.postpone.app/social-media-glossary/paid-social) [**Personal Branding****Growth & Strategy** Personal branding is the practice of deliberately shaping how people perceive you online through consistent content, voice and visual identity.** Read definition → **](https://www.postpone.app/social-media-glossary/personal-branding) [**PFP (Profile Picture)****Platform Concepts** PFP, short for profile picture, is the image displayed on a user's social media profile that serves as their visual identity on the platform.** Read definition → **](https://www.postpone.app/social-media-glossary/pfp-profile-picture) [**Photo Dump****Culture & Formats** A photo dump is a casual, unpolished carousel post made up of loosely related photos, the anti-aesthetic way to share moments on social media.** Read definition → **](https://www.postpone.app/social-media-glossary/photo-dump) [**Pinned Post****Platform Concepts** A pinned post is a post fixed to the top of a profile or community page so it stays visible no matter when it was published.** Read definition → **](https://www.postpone.app/social-media-glossary/pinned-post)

## **R**

**9 terms**

[**Rage Bait****Culture & Formats** Rage bait is content deliberately crafted to provoke anger, outrage or frustration because those reactions drive engagement.**Read definition → **](https://www.postpone.app/social-media-glossary/rage-bait) [**Ratio****Culture & Formats** A ratio is when a post's replies or negative reactions far outnumber its likes, signaling widespread disagreement with what it says.** Read definition → **](https://www.postpone.app/social-media-glossary/ratio) [**Reach****Analytics & Metrics** Reach is the number of unique people who saw your content at least once, counting each person a single time however often it appeared.** Read definition → **](https://www.postpone.app/social-media-glossary/reach) [**Reddit Front Page****Reddit** The Reddit front page is Reddit's main page, displaying the highest-ranked posts from across all subreddits.** Read definition → **](https://www.postpone.app/social-media-glossary/reddit-front-page) [**Reddit Gold / Awards****Reddit** Reddit Gold and awards are paid recognition tokens that users give to posts or comments they find valuable or entertaining.** Read definition → **](https://www.postpone.app/social-media-glossary/reddit-gold-awards) [**Reels****Platform Concepts** Reels are short-form vertical videos on Instagram and Facebook, typically 15 to 90 seconds long, built for discovery through algorithmic feeds.** Read definition → **](https://www.postpone.app/social-media-glossary/reels) [**Repost****Reddit** A repost is content previously shared on a subreddit that gets posted again, either by a different user or the same one.** Read definition → **](https://www.postpone.app/social-media-glossary/repost) [**Retargeting****Advertising & Paid** Retargeting is showing ads to people who have already visited your website, engaged with your content or interacted with your brand.** Read definition → **](https://www.postpone.app/social-media-glossary/retargeting) [**RSS Feed****Publishing & Scheduling** An RSS feed is a web feed format that automatically delivers updated content from websites you follow, without checking them by hand.** Read definition → **](https://www.postpone.app/social-media-glossary/rss-feed)

## **S**

**27 terms**

[**Save / Bookmark****Platform Concepts** A save, or bookmark, is a feature that lets users privately keep content to revisit later, and a strong signal to algorithms that a post has lasting value.**Read definition → **](https://www.postpone.app/social-media-glossary/save-bookmark) [**Sentiment Analysis****Analytics & Metrics** Sentiment analysis is the use of data and AI to classify social media mentions as positive, negative or neutral.** Read definition → **](https://www.postpone.app/social-media-glossary/sentiment-analysis) [**Shadowban****Platform Concepts** A shadowban is when a platform silently restricts your account so your content stops appearing to others, without ever notifying you.** Read definition → **](https://www.postpone.app/social-media-glossary/shadowban) [**Share of Voice****Analytics & Metrics** Share of voice is your brand's portion of the total conversation in your industry, measured against your competitors.** Read definition → **](https://www.postpone.app/social-media-glossary/share-of-voice) [**Shitposting****Culture & Formats** Shitposting is posting deliberately low-effort, absurd or ironic content for humor or to subvert expectations.** Read definition → **](https://www.postpone.app/social-media-glossary/shitposting) [**Short-Form Video****Culture & Formats** Short-form video is vertical video content, typically under 60 seconds, built for quick viewing on TikTok, Instagram Reels and YouTube Shorts.** Read definition → **](https://www.postpone.app/social-media-glossary/short-form-video) [**Social Commerce****Social Media Literacy** Social commerce is buying and selling products directly through social media platforms, without the shopper ever leaving the app.** Read definition → **](https://www.postpone.app/social-media-glossary/social-commerce) [**Social Listening****Community & Engagement** Social listening is monitoring social platforms for mentions of your brand, competitors and industry topics to inform your strategy.** Read definition → **](https://www.postpone.app/social-media-glossary/social-listening) [**Social Media Ad Spend****Advertising & Paid** Social media ad spend is the total budget allocated to paid advertising across social media platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-ad-spend) [**Social Media Analytics****Analytics & Metrics** Social media analytics is the practice of collecting, measuring and interpreting data from social platforms to understand performance.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-analytics) [**Social Media Audit****Growth & Strategy** A social media audit is a systematic review of all your social accounts to assess what is working, what is not and what to change.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-audit) [**Social Media Calendar****Publishing & Scheduling** A social media calendar is a visual overview of all planned social content, organized by date, platform and status.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-calendar) [**Social Media Etiquette****Community & Engagement** Social media etiquette is the set of written and unwritten rules for polite, respectful behavior on social platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-etiquette) [**Social Media Funnel****Growth & Strategy** A social media funnel is the series of stages someone moves through from discovering your brand on social media to becoming a paying customer.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-funnel) [**Social Media KPIs****Analytics & Metrics** Social media KPIs are the key performance indicators that measure whether your social media efforts are meeting specific business goals.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-kpis) [**Social Media Management****Publishing & Scheduling** Social media management is the end-to-end process of planning, creating, publishing and analyzing content across social media platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-management) [**Social Media Manager****Social Media Literacy** A social media manager is the person responsible for planning, creating, publishing and analyzing content across a brand's social platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-manager) [**Social Media ROI****Analytics & Metrics** Social media ROI is the return on investment from social media efforts, measuring the value generated relative to the resources spent.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-roi) [**Social Media Scheduling****Publishing & Scheduling** Social media scheduling is planning posts in advance and automating them to publish at specific times across your social platforms.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-scheduling) [**Social Media Strategy****Growth & Strategy** A social media strategy is your plan for what to post, where, when and why, tied to specific goals and measurable outcomes.** Read definition → **](https://www.postpone.app/social-media-glossary/social-media-strategy) [**Social Proof****Community & Engagement** Social proof is the psychological tendency to follow the actions of others, especially when you are uncertain about what to do.** Read definition → **](https://www.postpone.app/social-media-glossary/social-proof) [**Social SEO****Analytics & Metrics** Social SEO is optimizing your social media content so it appears in search results, both within platforms and on search engines like Google.** Read definition → **](https://www.postpone.app/social-media-glossary/social-seo) [**Sponsored Content****Advertising & Paid** Sponsored content is paid posts designed to blend into a platform's feed by matching the look and feel of organic content.** Read definition → **](https://www.postpone.app/social-media-glossary/sponsored-content) [**Stories****Platform Concepts** Stories are short-form photos or videos that disappear after 24 hours and are displayed at the top of a platform's interface.** Read definition → **](https://www.postpone.app/social-media-glossary/stories) [**Storytelling****Content Strategy** Storytelling is using narrative structure, with characters, conflict and resolution, to make content more engaging and memorable.** Read definition → **](https://www.postpone.app/social-media-glossary/storytelling) [**Subreddit****Reddit** A subreddit is a community on Reddit dedicated to a specific topic, identified by the r/ prefix, such as r/marketing or r/photography.** Read definition → **](https://www.postpone.app/social-media-glossary/subreddit) [**Subtweet****Culture & Formats** A subtweet is a post about someone that never names or tags them directly, letting the context do the identifying.** Read definition → **](https://www.postpone.app/social-media-glossary/subtweet)

## **T**

**6 terms**

[**Tagging****Community & Engagement** Tagging is adding another user's or page's name to a post, photo or comment so that they are linked to it and notified.**Read definition → **](https://www.postpone.app/social-media-glossary/tagging) [**Thread****Platform Concepts** A thread is a series of connected posts published in sequence by the same author to share an idea longer than a single post allows.** Read definition → **](https://www.postpone.app/social-media-glossary/thread) [**Throwaway Account****Reddit** A throwaway account is a temporary Reddit account created specifically for anonymous posting, separate from a person's main identity.** Read definition → **](https://www.postpone.app/social-media-glossary/throwaway-account) [**TIL (Today I Learned)****Reddit** TIL, short for today I learned, is a post sharing a surprising fact or discovery, a format that originated on r/todayilearned.** Read definition → **](https://www.postpone.app/social-media-glossary/til) [**Trending****Culture & Formats** Trending is the state of a topic, hashtag or piece of content that is surging in popularity and visibility on a platform right now.** Read definition → **](https://www.postpone.app/social-media-glossary/trending) [**Trolling****Community & Engagement** Trolling is deliberately posting inflammatory or off-topic content to provoke emotional reactions from other people.** Read definition → **](https://www.postpone.app/social-media-glossary/trolling)

## **U**

**3 terms**

[**Upvote / Downvote****Reddit** Upvotes and downvotes are the two halves of Reddit's voting system, which decides how visible a post or comment is and where it ranks.**Read definition → **](https://www.postpone.app/social-media-glossary/upvote-downvote) [**User-Generated Content (UGC)****Content Strategy** User-generated content, or UGC, is the photos, videos, reviews and posts created by your customers or fans rather than by your brand.** Read definition → **](https://www.postpone.app/social-media-glossary/user-generated-content) [**UTM Parameters****Analytics & Metrics** UTM parameters are tags added to the end of a URL that tell your analytics tool where traffic came from and which campaign drove it.** Read definition → **](https://www.postpone.app/social-media-glossary/utm-parameters)

## **V**

**3 terms**

[**Vanity Metrics****Analytics & Metrics** Vanity metrics are numbers that look good on the surface but do not correlate with meaningful business results.**Read definition → **](https://www.postpone.app/social-media-glossary/vanity-metrics) [**Verification / Blue Check****Platform Concepts** Verification is a badge on a social media profile confirming the account's identity, typically shown as a blue check next to the username.** Read definition → **](https://www.postpone.app/social-media-glossary/verification-blue-check) [**Virality Rate****Analytics & Metrics** Virality rate is the ratio of shares to views, measuring how quickly a piece of content spreads beyond its original audience.** Read definition → **](https://www.postpone.app/social-media-glossary/virality-rate)

## **Y**

**1 term**

[**YouTube Shorts****Platform Concepts** YouTube Shorts are YouTube's short-form vertical videos, capped at 60 seconds and built to compete with TikTok and Instagram Reels.**Read definition → **](https://www.postpone.app/social-media-glossary/youtube-shorts)